Aloha, I’m
Toccara
Digital Marketing Consultant.
Data lover. Dream setter.
In 2007, sitting cross-legged here on Kona Island, the sound of the ocean close by, I accidentally started a global company.
At that time, Shopify and Facebook were not a big thing. I’d had my son and discovered there weren’t any cute baby clothes I loved. To fill my own needs, I created a product I couldn’t find but wanted. My mom besties kept asking me where I bought the outfits I put on my son and I told them that I made them. That’s when the requests began to flow through. “Can I place an order?!” “Sure!”
Soon enough, I launched an international eCommerce brand that grew to 15 countries worldwide.
CEOs, business owners, and marketing directors began to share their struggles and ask for my feedback.
Looking at their numbers, my heart broke again and again at seeing these businesses lose money on marketing and feel stressed over ROI. I knew they had no idea that tiny tweaks would skyrocket sales.
My next chapter was born, only years after having my second kid.
(Before that? I was preggo with my daughter while hustling to work a second job by night and fulfill eCommerce orders by day. When I commit, I take it all the way.)
Now, it’s been over a decade in the online space and I couldn’t be happier to teach the methods that have worked for 1000s of small businesses and eCom brands.
Because I know you are smart and capable.
I know the right customers will purchase once they connect with you. I know that you’re working too hard and earning too little.
You deserve less time guessing how many dollars to boost a post by and more hours with your spouse, friends and kids. You deserve to have trips to the beach and take afternoon walks to the local farmer’s market with ease.
Ads have made this transformation for my digital marketing strategist business and given the same freedom I’ve experienced to countless others.
That’s why I get to full-heartedly say:
Jump for joy at getting my best methods for $0. Sprinkle in these tactics ASAP and gasp at the ROI-boosting results.
Access the exact roadmap for how to multiply sales with proven Facebook ads that bring in dollars, even if you’re new to paid social media or don’t believe ads will Facebook ads will work for you.
There’s nothing sexier to me than talking online marketing and business growth. Yep, I’ve been snuggling up with spreadsheets for over a decade now and sharing my best marketing tips on social. Follow me for free marketing resources.
7 things I’m grateful for this past week. 🙏🏻 Everyone needs number 4 in their life. 😅
Mahalo to everyone who helped this past ...
Aug 13
7 things I’m grateful for this past week. 🙏🏻 Everyone needs number 4 in their life. 😅
Mahalo to everyone who helped this past week! So grateful to my team, family, and friends. You know who you are. 😉
#practicegratitude #gratitudedaily #gratefulthankfulblessed #dogmom #girlsbestfriend #luckywelivehawaii #positivemindset #whenlifegivesyoulemons #mindfulnessmoment #healthiswealth #nomakeup #dogloversclub #rescuedogsrock #cutedogvideos ...
#seo hack part 4 - It’s all about the keywords baby. 🙌
#worksmarternotharder #fempire #entrepreneurship #seotips #bossbae #thisis40 ...
Aug 12
#seo hack part 4 - It’s all about the keywords baby. 🙌
#worksmarternotharder #fempire #entrepreneurship #seotips #bossbae #thisis40 #girlswholift #whatveganslooklike ...
Convinced yet?! 😅 Stay tuned for part ✌️ soon.
#fempire #girlsintech #successmindset #goaldigger #madeinhawaii #laptoplifestyle ...
Aug 11
Convinced yet?! 😅 Stay tuned for part ✌️ soon.
#fempire #girlsintech #successmindset #goaldigger #madeinhawaii #laptoplifestyle #entrepreneurmotivation #abundancemindset ...
How we made our client an extra $1,700 with basically no work… and how you can do it too. 🤑
We’ve named this strategy the “Repush ...
Aug 10
How we made our client an extra $1,700 with basically no work… and how you can do it too. 🤑
We’ve named this strategy the “Repush Hack” and I’m spilling the tea ☕️ with you on this expert approach.
We’re a Klaviyo Gold Master Partner, having generated millions for our clients in email marketing revenue. 📧💰
If your eCom store is currently doing over 6-figures a month, we may be a good fit. Our clients average over 50X ROI on our email marketing services, so…yeah 😅…
Check out our email design portfolio from our ridiculously talented in-house design team, along with our results and an app to work with us, in my bio. 🙌
#driveforever #klaviyo #emailmarketing #shopify #ecommerce #hawaiimade #fashionboutique #fashionjewelry #makeupvideos #naturalskincareproducts ...
For my eCom peeps 🙌 I put together 10 of my top tips for you to #slay your goals in 2022. 💯
Plus there’s a little 🎁 waiting for ...
Aug 9
For my eCom peeps 🙌 I put together 10 of my top tips for you to #slay your goals in 2022. 💯
Plus there’s a little 🎁 waiting for you on the blog. 😉
Access it today in my stories or at any time in my 🅱️ℹ️⭕️
#ecommerce #entrepreneurship #successmindset #fashionboutique #jewelrydesigner #onlinefashion #naturalskincare #bloggergirl #workhardplayhard #worksmarternotharder #madeinhawaii #goaldiggers ...
Stop being a dream chaser and start being a dream catcher.
#mindsetshift #lawofattraction #goaldigger #dreamcatcher #dreamchaser ...
Aug 8
Stop being a dream chaser and start being a dream catcher.
#mindsetshift #lawofattraction #goaldigger #dreamcatcher #dreamchaser #successmindset #followyourdreams #entrepreneurmindset #yougotthis #inspirationalquotes #mondaymotivation #wordstoliveby #fitnessmotivation ...
Font size matters! 🤯😱
Use this easy SEO tip to optimize your website. 🤙
#fempire #entrepreneurmindset #successmindset ...
Aug 7
Font size matters! 🤯😱
Use this easy SEO tip to optimize your website. 🤙
#fempire #entrepreneurmindset #successmindset #hawaiimade #fashionboutique #contentcreator #bloglife #bloggergirl ...
Literally me every day… HBY?
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#pretend #fakeittillyoumakeit #rihanna #rihannaedit #rihannaquotes #etsyearrings #balayagehair ...
Aug 6
Literally me every day… HBY?
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#pretend #fakeittillyoumakeit #rihanna #rihannaedit #rihannaquotes #etsyearrings #balayagehair #curlyhairstyles #curlsfordays #bighairdontcare ...
Nothing worth having comes without discipline and hard work 💪💪💪
#consistencyiskey #discipline #hardwork #fitfam #fitnessmotivation ...
Aug 5
Nothing worth having comes without discipline and hard work 💪💪💪
#consistencyiskey #discipline #hardwork #fitfam #fitnessmotivation #girlswholift #luckywelivehawaii #outdoorworkout #gymrat #workoutmotivation #followyourdreams #plantpowered #whatveganslooklike #successmindset #fitnessfriday #outdooryoga #yogainspiration ...
I don’t think he’s going anywhere any time soon. 😉
#successmindset #girlsintech #girlswholift #hammock #hawaiilife #motivation
Aug 5
I don’t think he’s going anywhere any time soon. 😉
#successmindset #girlsintech #girlswholift #hammock #hawaiilife #motivation ...
Mindset shift ➡️ What if the experiences we perceive as failure and rejection are simply lessons we must learn in order for us to allow the ...
Aug 3
Mindset shift ➡️ What if the experiences we perceive as failure and rejection are simply lessons we must learn in order for us to allow the Universe to gently guide us back on our path to our greatest potential? 🤔
#mindsetshift #motivationalquotes #theuniversehasyourback #successmindset #lawofattraction #growthmindset #yougotthis #fempire ...
So easy, yet so often overlooked… 👩🏻💻
#entrepreneurmindset #fempire #girlsintech #klaviyo #bosslady #madeinhawaii #shopify ...
Aug 2
So easy, yet so often overlooked… 👩🏻💻
#entrepreneurmindset #fempire #girlsintech #klaviyo #bosslady #madeinhawaii #shopify #ycombinator ...
#mindsetiseverything #lawofattraction #fempire #inspirationalquotes #growthmindset #successmindset #liveinspired #abundancemindset
Jul 30
#mindsetiseverything #lawofattraction #fempire #inspirationalquotes #growthmindset #successmindset #liveinspired #abundancemindset ...
🔝 Check out this secret to ranking higher and getting more clicks 😱
What do you think of this tip? Have you tried it? Let me ...
Jul 29
🔝 Check out this secret to ranking higher and getting more clicks 😱
What do you think of this tip? Have you tried it? Let me know👇
#seo #blogger #contentcreator #trending #seotips ...
This is the most common and costly mistake people make with their websites. Here’s how you can avoid it…
#ecom #ecommercetips ...
Jul 28
This is the most common and costly mistake people make with their websites. Here’s how you can avoid it…
#ecom #ecommercetips #websitedevelopment #websitedesign #fempire #ycombinator ...
Time is your most valuable asset!
Don’t waste it on someone who hasn’t earned it honey.
Don’t spend it with someone who ...
Jul 25
Time is your most valuable asset!
Don’t waste it on someone who hasn’t earned it honey.
Don’t spend it with someone who doesn’t value what you bring to the table.
Not in business.
Not in relationships.
You valuing your time is a reflection of you valuing your self worth.
Don’t give it away to people who don’t deserve access.
“No” can be the most powerful word in business.
There will always be a client who doesn’t see the value in your expertise and years of experience.
Or asks for you to give much more of your time than is being compensated for.
And there will always be someone who wants to work with you but takes advantage of your billable talent in complimentary discovery calls and free brand strategy sessions.
And there will be personal relationships where you sacrifice so much of your time with someone who will not value it or waste it.
Invite these people to rise up.
To show up.
To level up.
Set the bar and don’t allow anyone in who doesn’t meet it.
Surround yourself with people and clients who truly value what you bring to the table.
If they can’t see it, and you still spend your time with them, than that’s on you boo.
Said with love and grace. 🙏🏻❤️
Inspired by @thematthewhussey
#fempire #knowyourworth #inspirationalquotes #selfworth #womenempoweringwomen #growthmindset #raisethebar #timeismoney #womenwholift #relationshipadvice #explorepage #levelup ...
Make 💰 this weekend with this sale idea! 🤑
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#ecommerce #entrepreneurmindset #shopify #fempire #ecom #goaldigger ...
Jul 23
Make 💰 this weekend with this sale idea! 🤑
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#ecommerce #entrepreneurmindset #shopify #fempire #ecom #goaldigger #mompreneur ...
So, I did a thing… 😬
This is the problem when I drive and listen to marketing podcasts. 😅
I get a million ideas about the ...
Jul 21
So, I did a thing… 😬
This is the problem when I drive and listen to marketing podcasts. 😅
I get a million ideas about the content I want to share, but then I get busy and forget to share all the tips I am inspired to share while driving.
So I finally took a moment before getting out of the car to jam out on SEO, which I don’t talk about often, but is actually one of the most lucrative marketing channels you can invest in.
I probably don’t talk about it because, let’s be real, there’s nothing super sexy about SEO, but once you start seeing your 💰📈, trust me, you’ll think SEO is the sexiest thing ever. 🤣
This is the first video of a mini-series I put together of simple SEO strategies you can use to boost your website traffic, for FREE! 🤑
And this one is all about how you can leverage blogs that focus on statistics in your SEO strategy.
Stat posts are sooooo underrated, yet they’re one of the blog types that tend to get the most traffic.
And the best part? When you include easy-to-scan infographics with the stats on them, you’re more likely to get backlinks from LARGE publications like Entrepreneur, Forbes, Inc, and more.
Because these publications’ journalists are looking for quick and easy stats they can share on their blogs.
So not only can this strategy help increase your traffic, ranking, and click-through rate on Google, it can also get you high quality backlinks and features in well-respected publications.
And that, my friend, is a solid SEO strategy. 👊
Tell me, is this helpful?! If it was, make sure to let me know and save for future reference.
#seotips #ecommerce #bloggersofinstagram #marketingtips #seoexpert #hawaiibusiness #digitalmarketing ...
I put my armor on, show you how strong I am
I put my armor on, I'll show you that I am
I'm unstoppable
I'm a...
Jul 20
I put my armor on, show you how strong I am
I put my armor on, I'll show you that I am
I'm unstoppable
I'm a Porsche with no brakes
I'm invincible
I win every single game
I'm so powerful
I don't need batteries to play
I'm so confident
I'm unstoppable today
@siamusic @fourwashington
#imunstoppable #unstoppable #sia #yogaeveryday #outdooryoga #sunsetyoga #whatveganslooklike #plantpowered #girlswholift #hawaiiunchained #outdoorworkout #fitnessgirl #fitnessmotivation #fitlife #outdoorworkouts #thisis40 #40andfit #healthiswealth #girlpower #gymgirls #hawaiilife #mentalhealthawareness #humpdaymotivation #songlyrics #runnerscommunity #kona #waikiki #beachworkout #dogmom #resistancebandsworkout ...
You DON’T have to recreate the wheel friend…
The top websites in the world have invested millions into their websites, marketing, ...
Jul 18
You DON’T have to recreate the wheel friend…
The top websites in the world have invested millions into their websites, marketing, conversion rate optimization, and more.
I guarantee they have some of the top agencies helping them improve their revenue on every single inch of their website real estate.
If you’re feeling lost about how to design your website or improve the revenue you are generating from it, just implement this totally FREE strategy.
I’m redesigning a client’s website homepage after the client launched a new website.
The revenue produced from the new homepage dropped by over 30% since the new site launched. 😱
And since your homepage is the one that will always get the most traffic, we have a huge conversion and revenue issue we have to tackle ASAP.
Because it’s costing the client literally 6-figures in lost revenue EVERY. SINGLE. YEAR. 😯
So this is one of the many tools we use in the agency (we have the paid version, but @semrush has plenty of free tools you can use as well) for not only SEO, but to research competitors in the space and see what they’re doing that we’re not.
And their free “top websites by industry” tool is dope because it will give you the top 20 websites in your niche (by traffic) so you can peek at what they are doing without having to spend the millions they have in improving their revenue online.
You can simply piggyback what their expert marketing teams are doing for FREE!
Just write down the patterns you start seeing on the websites (I like to break them down by section from top to bottom) and that will give you the framework of how your site should be setup.
Hope this helps friend!
#seotips #bloggerlife #ecommercetips #hawaiientrepreneur #semrush #websitedesigner #shopify #websitedeveloper ...
Okaaaay… If you insist 🤷🏻♀️😉
#beautifulview #diamondheadhike #diamondhead #luckywelivehawaii #hawaiiunchained #hawaiihikes ...
Jul 17
Okaaaay… If you insist 🤷🏻♀️😉
#beautifulview #diamondheadhike #diamondhead #luckywelivehawaii #hawaiiunchained #hawaiihikes #getoutandexplore #oceanview #trailrun #topoftheworld #plantpowered #honolulu #oahu #waikiki #alohalife #hawaiilife #madeinhawaii #sundayvibes #selfcaresunday #outdoorrun #pillboxhike #diamondheadhawaii #scenicview #travelreels #girlswhotravel #wanderlust #beachlife #hikingadventures #beautifulplaces #bucketlisttravel ...
Valuable info is valuable info, no matter what the vehicle sharing it looks like. 💯
As long as you don’t judge me for making these ...
Jul 16
Valuable info is valuable info, no matter what the vehicle sharing it looks like. 💯
As long as you don’t judge me for making these videos after a sweaty run or gym sesh, without a professional mic, or in my casual workout clothes, I’ll keep making them. 😅
In the time it would have taken me to get all dolled up and look professional for this video and arrange a mic, a location, an outfit, a script…
I could have already had the video done, got my workout session in, and disseminated some awesome content that will actually add real value to those who consume it.
I’m a big fan of not overthinking things and just showing up as who you are vs. over planning, scripting, and preparing your content.
Of course there is a time and place for showing up more professional, planning out your presentation, and similar.
But for social content? Just roll with it.
Outside of accounts that provide entertaining content, the more professional your content looks on social, the more it will repel people.
So, this is my (way too long winded) suggestion to just show up on social and deliver your content.
Don’t overthink it.
Don’t over edit it.
Don’t over script it.
Those are all roadblocks. It’s more important to just get your content out there vs. making it look perfect on social.
Anyhoo…Hope you enjoy these tips on how to optimize your website homepage. 😉
One disclaimer: If your blog is a large part of generating revenue for you (and I hope it is), it is totally okay and recommended to have a section dedicated to it on your home page, but put that section lower than the sections that can lead to direct conversions with less steps.
#socialmediastrategy #contentcreators #beyoutiful #websitetips #contentstrategy #girlswholiftheavy #websitedesigns #websitedeveloper #shopify #woocommerce #wordpress #onlinefashionstore #etsyjewelry #onlineboutiques #websitedesigner #socialmediainfluencer #socialmediatrends #socialmediahelp #consistencyoverperfection #konahawaii #ecom #fitnessinfluencer #petinfluencer ...
And they say SMS doesn’t work 🤣😅
This client made over $17K from SMS marketing in the last month - and only paid $315 to do it. ...
Jul 15
And they say SMS doesn’t work 🤣😅
This client made over $17K from SMS marketing in the last month - and only paid $315 to do it. 😱
Our agency is a Klaviyo Gold Master partner, generating 8-figures in revenue for our clients. 🤑
Most clients are generating anywhere from 30-50% of their sales from our Klaviyo email and SMS services - with over a 40% ROI.
Check out my 🅱️ℹ️🅾️ if you’re interested in getting our help with your email and SMS. 🙌
You can view our email portfolio for some of our design work and fill out a client application there. 😉
If you’re a DIYer, awesome! I also have a link in my bio that gives you FREE access to Klaviyo for up to 250 emails and 50 SMS subscribers. ☺️
#klaviyo #fergie #sms #smsmarketing #ecom #emailmarketing #emailmarketingtips #emailmanagement #ecommerce #ecommercebusiness #shopifyexpert #shopifypartners #shopifyseller #etsysellers #trendingaudio ...
If you know, you know…
#bosslife #fempreneur #bossbae #workweekhustle #officehumor #workmemes #trendingaudio #trendingreels #ladyboss ...
Jul 15
If you know, you know…
#bosslife #fempreneur #bossbae #workweekhustle #officehumor #workmemes #trendingaudio #trendingreels #ladyboss #queenbee ...
Amen 🙏🏻 These past few years have brought with them so much personal growth, under the guise of extreme challenges.
And I had a ...
Jul 11
Amen 🙏🏻 These past few years have brought with them so much personal growth, under the guise of extreme challenges.
And I had a choice…
We all do actually…
I could either continue to stay in the same mindset, make the same choices, get distracted with meaningless relationships so I could avoid nurturing the one with myself, run away from my fears and problems instead of facing them head on, continue to blame myself for not being “good enough”, stay small in the container I allowed others to keep me in…
Or I could decide to do the hard work, dive deep into mindset, accept responsibility when and where it’s due, prioritize my mental, physical, and spiritual health, make scary choices and leaps of faith that came with huge risks of loss, close the world out so I could invite the relationship with myself in, become my own protector when no one else could, raise the bar for those I allow into my life, and so much more…
I am grateful for all the opportunities for growth these past few years.
They were not challenges.
They were just the Universe’s gentle whispers guiding me toward the path I’m meant to be on. 🙏🏻
#selfgrowthquotes #inspirationalquotes #yougotthis #mondaymotivation #theuniversehasyourback #selflovejourney #mindsetreset #makeroomforgrowth #dogmom #dogloversclub ...
Grow your revenue FASTER with our email and SMS marketing services. 💌
Hey boss - You finally ready to level up and start playing with the ...
Jul 10
Grow your revenue FASTER with our email and SMS marketing services. 💌
Hey boss - You finally ready to level up and start playing with the big boys?
Looking for over 40X ROI from your email marketing team?!
Click the “Email Portfolio” link in my bio to see how we help brands maximize the power of email marketing.
We’re a @klaviyo Gold Master Partner and have generated millions in email marketing revenue for our clients.
Want to be next?! Apply to work with us inside our portfolio. 🙌
Tag someone who needs to up-level their email game. 🔥🔥🔥
#emailmarketing #klaviyo #mailchimp #fashionboutique #makeupbrand #shopifyseller #jewelrymaker #etsyjewelry #etsyfashion #amazonseller #adagency #emailmarketingtips #emailmanagement #madeinhawaii #madeintheusa #hawaiibusiness #cpgcosmetics #onlinebusinessmarketing #digitalmarketingservices #ecom #ecommerce #ecommercetips #ecommercemarketing #socialmediamarketingstrategy #trendingreels #trendingaudio #onlinefashionstore #shopifytips #onlinebusinesstips #femaleownedbusiness ...
⚠️ Watch until the end for a FREE tool you can use to optimize your blog’s content for SEO 🙌
📲 Follow @toccarakarizma for more ...
Jul 9
⚠️ Watch until the end for a FREE tool you can use to optimize your blog’s content for SEO 🙌
📲 Follow @toccarakarizma for more strategies to grow your biz online.
#contentmarketingtips #ecommercetips #seotips #onlinebusinesstips #hawaiibusiness #madeinhawaii #blogtips #digitalmarketingstrategy #marketingtools #marketingresources #onlinemarketingstrategies #marketingblog #contentwritingtips #copywritingtips #copywritersofinstagram #contentcreators #ahrefs #semrush #keywordresearch #seomarketing #marketingsoftware #adagencylife #ecommercemarketing #shopifypartners #shopifytips #socialmediamarketingworld ...
Nova makes this video 💯 better 🥰
Check out this tip on how to improve your email marketing revenue.
Are you already doing this ...
Jul 8
Nova makes this video 💯 better 🥰
Check out this tip on how to improve your email marketing revenue.
Are you already doing this with your emails?
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#dogloversclub #konahawaii #emailmarketing #klaviyo #ecommercetips #hawaiibusiness #madeinhawaii #workoutside #emailmarketingtips #ecommercebusiness #shopifytips #ecom #mailchimp #onlinebusinesscoach #shopifyhandmade #onlinefashionboutique #onlinesales #summeronmymind #digitalmarketingtips #trendingsongs ...
Haha 🎯 True story. Moms know what’s up… 🤣
But also an awesome lesson about how important website design is to your bottom ...
Jul 6
Haha 🎯 True story. Moms know what’s up… 🤣
But also an awesome lesson about how important website design is to your bottom line.
Did you know our team specializes in website conversion rate optimization?
We provide thorough website audits designed to immediately increase conversion rates, often leading to a six-figure boost in revenue for our clients... at a fraction of the cost. 🙌
DM me or visit my agency link in my bio if you’re interested in learning more about how our team can increase your online sales today. 🤑
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#targetlove #targetrun #momsgroup #momsbelike #momprenuer #momlife #digitalmarketer #adagencylife #websitedesign #ecommercewebsite #shopifytips #ecommerce #shopifystore #ecommercetips #momblogger #workingmom #hawaiibusiness #kona #momknowsbest #marketinghumor #adagencylife ...
30% decrease in revenue?! 😱
This is why we offer complimentary website CRO audits to all our clients throughout their website design ...
Jul 2
30% decrease in revenue?! 😱
This is why we offer complimentary website CRO audits to all our clients throughout their website design process.
You think you’re doing a good thing by investing in an expensive facelift for your website, meanwhile, little do you know that your fancy new website is actually going to decrease your revenue by over 30%.
Take a one million dollar annual business and that amounts to $300,000 less in revenue per year. Far more than the $15,000 cost of the website.
This is why website CRO is so important!! CRO agencies charge thousands for their services. And they should!
They can literally bring in hundreds of thousands of extra dollars in revenue simply by making sure their clients’ websites are setup to convert optimally.
All our Karizma Marketing clients get complimentary website CRO audits from our expert team throughout the website design process to ensure the new design will not lead to a drastic drop in revenue. The value of these audits can be hundreds of thousands of dollars annually to our clients.
If you own a well established eCommerce brand that has been experiencing a decline in growth this year, you can learn more about our full suite of digital marketing services by clicking the link in my bio.
And if this was helpful and you want more money-making tips like this, make sure your following @toccarakarizma 🙌
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#ecommercetips #cro #conversionrate #websitedesigntips #conversionrateoptimization #shopifyseller #ecommercemarketing #hawaiibusiness #girlsintech #emailmarketing #madeinhawaii #socialmediamarketingworld #ecom ...
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