12 Klaviyo Email Marketing Strategies to Boost Sales

12 Klaviyo Email Marketing Strategies to Boost Sales

12 Klaviyo Email Marketing Strategies to Boost Sales

Contrary to what some marketers may say, email marketing isn’t dead. Email marketing is alive and kicking, and it’s one of the most effective forms of digital marketing, with a staggering return on investment (ROI) of $36 for every $1 spent.

That’s why you can’t afford to treat email marketing as an afterthought when implementing a digital marketing strategy. But with hundreds of email marketing platforms available, which one should you choose?

Well, when it comes to email marketing platforms, Klaviyo is undoubtedly one of the best. Klaviyo is packed with many nifty features, and Klaviyo email marketing users generated over $2.2 billion in revenue in 2022. Here, we’ll explore how you can use Klaviyo to boost your sales.

The Power of Email Marketing for eCommerce Stores

Email marketing can be a huge boon for your eCommerce business. Here are some of its key benefits:

Build Relationships With Customers

Email marketing is an excellent way to keep in touch with your customers and nurture relationships with them. By sending regular newsletters, offers, updates, and other relevant emails to your subscribers, you can enhance consumer trust and loyalty to your brand.

Drive Sales

Sending generic marketing messages to all your customers won’t help you drive sales, as modern customers expect personalized communication.

With email marketing, you can segment customers based on various criteria like demographic information, products viewed, and purchase history. This can allow you to send customers tailored offers and product recommendations, increasing the likelihood of conversions.

Measure Performance

Successful marketing campaigns are data-driven. With email marketing, you can monitor your email marketing campaigns and measure their success by evaluating metrics like conversion, clickthrough, and open rates. This allows you to identify areas for improvement and continuously refine the effectiveness of your email marketing campaigns.

Choosing the Right Email Marketing Platform

Selecting an email marketing platform can feel overwhelming due to the numerous options available. Before settling for a platform, here are some key factors to consider:

1. Features

Some email marketing platforms have barebones features, while others have several advanced features. If you run an eCommerce store that receives a lot of traffic, you might want to opt for an email marketing platform with features like comprehensive reporting and analytics tools, robust automation capabilities, and advanced segmentation and targeting.

2. User-Friendliness

Some email marketing platforms are more intuitive than others. That said, extremely user-friendly platforms tend to have barebones features compared to sophisticated ones.

If you’re a beginner with a small email list (less than 500 subscribers), opt for a platform with an intuitive interface. Conversely, you might want to choose a platform with a steeper learning curve if you have a large email list and want to leverage advanced features. Consider hiring a Klaviyo email marketing specialist to get the most out of Klaviyo.

3. Integrations

Many eCommerce stores use various tools. In fact, businesses use an average of 80 external applications. Look for an email marketing platform that integrates seamlessly with other tools you use to streamline your business operations.

4. Support

Occasionally, you might experience issues with your email marketing campaigns. Look for a platform with several support options, including phone, email, social media, and live chat support. Additionally, choose a platform with an extensive knowledge base and round-the-clock support.

Also, consider hiring a Klaviyo email marketing expert to help you troubleshoot any issues you encounter.

5. Pricing

Pricing varies across email marketing platforms primarily based on the number of subscribers and monthly emails sent. Fortunately, many platforms offer free plans that allow you to get started with email marketing, and you can upgrade to a paid plan as your email list grows.

For instance, Klaviyo offers a free plan that includes free email support for the first 60 days. Get in touch with a Klaviyo specialist to learn how to get started with Klaviyo.

Choosing The Right Email Marketing Platform

How Brands Are Increasing Revenue With Klaviyo

Klaviyo is undoubtedly one of the best email marketing platforms. But don’t take our word for it. Here are some brands that have used Klaviyo to boost revenue:

  • Club L, an eCommerce store for women looking for affordable and glamorous outfits, increased its revenue by 33% within a year of implementing Klaviyo.
  • Ruffwear, a brand that makes long-lasting outdoor gear for dogs, increased revenue by 9% after six months of using Klaviyo.
  • Cuyana, a brand that produces trendy and timeless leather bags and women’s apparel made from sustainable materials, reduced new customer onboarding time by nearly 60% after switching to Klaviyo.

Want to increase your revenue and streamline your operations like these businesses? Hire a Klaviyo specialist and start leveraging Klaviyo’s powerful tools today.

Klaviyo Email Marketing Platform: What Is It Exactly?

Klaviyo isn’t just an email marketing tool. It’s a comprehensive marketing platform that automates email and SMS marketing campaigns, allowing businesses to acquire, retain, and grow their customer base by sending marketing messages.

Klaviyo is specially designed for eCommerce stores, and it’s one of the most popular email marketing platforms globally, with over 143,000 customers in over 80 countries.

Why You Should Use Klaviyo for Email Marketing

Here are the top reasons why you should use Klaviyo over other email marketing platforms:

Seamless Integration With eCommerce Platforms

Klaviyo works seamlessly with Shopify. You can integrate the two platforms with just a few clicks and send customers emails within minutes. And even if you aren’t using Shopify, Klaviyo supports integration with other popular eCommerce platforms like WooCommerce, Wix, and Magento. If you need help integrating Klaviyo with the tools you use, consider hiring a Klaviyo Partner Agency.

Powerful Analytics and Reporting Tools

Some email marketing platforms have barebones features. Klaviyo isn’t one of them. The platform has comprehensive analytics and reporting tools you can use to measure the effectiveness of email marketing campaigns, identify areas for improvement, and make informed decisions to optimize your campaigns.

Intuitive Interface

While Klaviyo is a powerful marketing tool, it isn’t complex. Klaviyo has a user-friendly dashboard you can learn to use quickly and start creating email marketing campaigns in no time.

Thanks to these and Klaviyo’s other powerful features, it’s no wonder more than 35,000 brands have switched from Mailchimp to Klaviyo.

Here are some key features Klaviyo offers that you won’t find in Mailchimp:

  • Over 300 built-in eCommerce integrations
  • Advanced automation features for email, SMS, and mobile push notifications
  • Unique coupon codes
  • Real-time data
  • Artificial intelligence (AI) for email, SMS, and audience segmentation

Why Choose Klaviyo for Email Marketing

Email Marketing Strategies to Grow Your Brand With Klaviyo

Email marketing is an excellent way to nurture leads and convert them into paying customers. Here are 12 email marketing strategies to grow your brand and boost sales using Klaviyo:

Craft Compelling Subject Lines

The subject line is the first thing your subscribers will see when they receive your email. If it isn’t compelling, subscribers won’t open your emails. With Klaviyo’s AI-powered subject line assistant, you can create engaging subject lines to boost your email open rates.

Personalize Emails

Most subscribers don’t want to feel like just another faceless name in your email list. They want to feel valued. In fact, over seven out of ten customers are more inclined to interact with personalized emails.

You can use Klaviyo to create custom product feeds for your subscribers. Product feeds use data from your product catalog and customer behavior to provide personalized recommendations for your subscribers.

Segment Subscribers

A batch-and-blast approach to communicating with your subscribers can lower the success of your email marketing strategy. On the other hand, segmenting your subscribers can enhance its effectiveness, enabling you to send subscribers messages that resonate with their needs and interests.

Klaviyo allows you to segment subscribers based on location, products viewed, purchase history, likelihood to use discounts, and more. As a result, Klaviyo allows you to create email sequences that target specific customers, which can lead to increased open rates, clicks, and even purchases.

Automate Emails

Manually sending emails to all your subscribers can prove challenging — especially as your email list grows. That’s where email automation comes in.

With Klaviyo, you can automate various types of emails and boost sales. In particular, cart abandonment emails can drive sales, as nearly seven out of ten customers abandon their carts. Using Klaviyo, you can craft cart abandonment email campaigns to encourage customers to return to your site and complete the checkout process.

Optimize for Mobile

Mobile devices account for most email opens. So, it’s essential to adopt a mobile-first approach when crafting your emails. Klaviyo offers mobile optimization settings, enabling you to create responsive emails across different devices.

Integrate Various Tools

If you want to enhance the capabilities of Klaviyo, it’s essential to integrate it with other tools like your eCommerce platform, customer support tools, or SMS tools. For instance, by integrating Klaviyo with Shopify, you can send subscribers automated emails and SMS messages based on their actions on your website.

Perform A/B Testing

Experimentation is vital to the success of your email marketing campaigns. Klaviyo allows you to conduct A/B tests of various elements of your email campaigns, like your subject lines, call-to-action (CTA) buttons, visuals, and more, to determine what resonates best with your customers. Use this feature to identify areas for improvement to enhance your email campaigns.

Offer Customers Incentives

Providing repeat customers incentives is an excellent way to build a loyal customer base, as 75% of customers prefer brands that offer incentives. Klaviyo’s segmentation capabilities allow you to send customers incentive emails that are relevant to their needs and interests.

Send Post-Purchase Emails

After clients purchase products from your store, send them follow-up emails. Not only are post-purchase emails an effective way to build relationships with customers and boost customer retention, but they’re also a great opportunity to gather feedback on your products and services.

Engage Inactive Subscribers

As your email list grows, some subscribers may become inactive. It’s inevitable. Sending emails to your entire email list, including inactive subscribers, can hurt your deliverability.

So, should you purge inactive subscribers from your email list? Well, not immediately because acquiring new customers can cost up to 25 times more than retaining existing ones.

So, instead of removing inactive subscribers from your email list, consider sending them winback emails. By sending targeted win-back emails, you can reduce customer acquisition costs, lower churn, and maximize the lifetime value of your customers.

Clean Your Email List

Some inactive subscribers won’t engage with your winback emails. These subscribers can significantly lower your deliverability rate. So, while it might seem counterintuitive, it’s advisable to eventually remove inactive subscribers from your list.

Ideally, you should clean your email list at least once every six months. However, if you sell seasonal products, you might want to wait at least a year.

Track and Analyze Key Metrics

You can’t optimize your email marketing campaigns unless you know what’s working and what’s not. Klaviyo offers a powerful data analytics tool to track email marketing metrics like open rates, click-through rates (CTR), conversion rates, unsubscribe rates, and more. By analyzing these metrics, you can refine your strategy and improve the effectiveness of your campaigns.

12 Email Marketing Strategies to Grow Your Brand with Klaviyo

Partner With a Klaviyo Expert to Optimize Your Email Campaigns

While these 12 email marketing strategies can boost sales, implementing them can take substantial time. That’s where a Klaviyo expert comes in. By partnering with a Klaviyo specialist, you can forget about all the heavy lifting when it comes to email marketing and focus on other core aspects of your business. I am a Klaviyo Partner who has helped thousands of brands boost the effectiveness of their email campaigns and drive sales with Klaviyo.

Want to learn more about how I can help you use Klaviyo to grow your business? Contact me today to schedule a free consultation.

FAQs

Is Klaviyo Suitable for Small Businesses?

Klaviyo is ideal for businesses of all sizes. Whether you run a one-person business, a small business with a handful of employees, or a large enterprise with hundreds of employees, Klaviyo can help you grow your eCommerce business.

Is Klaviyo Ideal for Email Marketing Beginners?

Klaviyo is suitable for beginners thanks to its intuitive interface. The email marketing platform also has various beginner-friendly online resources that beginners can use to familiarize themselves with the platform’s features. However, if you need help using Klaviyo, consider hiring a Klaviyo expert.

How Frequently Should I Send Emails Using Klaviyo?

There’s no one-size-fits-all approach when it comes to the number of times you should send subscribers emails. As a general guideline, you might want to send subscribers at least two emails a month and then increase the frequency to weekly. Check your engagement metrics to determine how often you should send subscribers emails.

Is Klaviyo Better Than MailChimp for Email Marketing?

Klaviyo is undoubtedly better than MailChimp for email marketing, particularly for eCommerce businesses. While MailChimp has various helpful features and email design templates, Klaviyo has a more comprehensive suite of marketing tools and integrates seamlessly with over 300 other tools.

Is Klaviyo Free?

Klaviyo has a free plan that allows you to send a maximum of 500 emails every month to up to 250 contacts. If you want to email more than 250 contacts, you must sign up for one of Klaviyo’s paid plans.

Grab the
freebie

Toccara Karizma Marketing Consultant
17 MINUTE FREE TRAINING

How we grew a Facebook group to 52,000 members in 10 months

...and made over $100,000 from a 2 hour event

The course

Toccara
SOCIAL SAVVY

Become a Facebook AD Expert

blog image
ACCESS MY FREE TEMPLATE

Social content pillars and promo planner template

Ace your goals by effectively planning your content and promotion through this template.

strokefooter

More posts from the blog