15 eCommerce SEO Trends to Boost Revenue for 2024

15 eCommerce SEO Trends to Boost Revenue for 2024

15 eCommerce SEO Trends to Boost Revenue for 2024

SEO is a dynamic field. If you want your online store to rank high in search engines and achieve steady revenue growth, you need to keep tabs on SEO trends.

In this blog post, we’ll explore why keeping an eye on the latest SEO trends is essential. We’ll also explore 15 eCommerce SEO trends worth monitoring to help you stay ahead of the competition.

Why You Need to Stay Updated With SEO Trends

Staying abreast of SEO trends is critical to staying ahead of the curve in the constantly evolving digital landscape. That said, here are some key reasons why it’s essential to top up with the latest SEO trends:

Changing Algorithms

Search engines like Google and Bing regularly update their algorithms. Keeping up with SEO tools allows you to align your SEO strategies with the latest algorithms, increasing site visibility and organic traffic.

Evolving User Behaviors

Online users have ever-evolving needs and preferences due to evolving technology. Staying updated with the latest SEO tools allows you to understand users better and meet their changing expectations.

Competitive Edge

The eCommerce space is highly competitive. You can gain a competitive edge over other businesses by keeping up with emerging SEO trends.

Why You Need To Stay Updated With SEO Trends

Top 15 eCommerce SEO Trends to Watch in 2024

While many SEO fundamentals remain the same, there are several emerging trends transforming SEO. Here are some worth keeping an eye on:

Voice Search Optimization: The Future of SEO in 2024

Voice search optimization is a key SEO trend you’ll want to monitor in 2024. Why? With the rising popularity of voice assistants like Siri, Google Assistant, and Alexa, more consumers are using voice search to shop.

In fact, 54% of Americans use voice search to learn more about a product’s price or availability, while 48% use voice search to purchase products for pickup or delivery. This means you can’t afford to neglect voice search.

Here are some ways to optimize your online store for voice search:

  • Target long tail keywords: People generally say more when they speak than when they type. Use long-tail keywords to reach qualified leads interested in your products or services to rank higher in search engine results pages (SERPs).
  • Use question keywords: People are more likely to ask questions than use phrases when conducting voice searches. Include questions in your content to help search engines match your site to relevant voice search queries.
  • Optimize for featured snippets: Featured snippets are pieces of text that appear at the top of SERPs. They provide concise answers to user’s queries. Optimize for featured snippets to appear in voice search results.

Voice Search Optimization: The Future of SEO

Augmented Reality Transforming eCommerce SEO in 2024

With augmented reality (AR), you can provide your site visitors with a more immersive shopping experience. This can be a huge boon for your business, especially if you’re in the fashion, beauty, or home decor industries, where customers need to get a feel for products before purchasing them.

Considering that 75% of consumers expect an AR experience when shopping online, implementing AR can give you an edge over competitors who aren’t using the technology and boost revenue.

Visual Search Emerging SEO Trends For Upcoming Years

Visual search is another key SEO trend worth monitoring in 2024. According to an Invesp study, over 50% of consumers said visual search was more important than text when shopping online. Additionally, 74% of consumers felt conventional text-based keyword searches were inefficient at helping them find the right products online.

With visual search, consumers don’t need to struggle to find the right words to describe the products they’re looking for. They can simply upload an image online, and the search engine will use visual recognition technology to find an exact or similar match.

By implementing visual search, you can help potential customers easily locate products on your site, increasing site traffic.

Mobile-First SEO Strategies For 2024

Mobile-first SEO isn’t a new trend. However, it’s a trend worth watching closely because, in October 2023, Google announced that it had completed its mobile-first indexing initiative after nearly seven years. This means that Google’s algorithm now crawls, indexes, and ranks websites from the perspective of smartphone users.

Considering that 61% of eCommerce sales will happen on a mobile device by 2025, your site needs to be responsive if you want to compete favorably with other online stores.

Here are some ways to make your online store mobile-friendly:

  • Ensure your site uses a responsive design.
  • Prioritize fast loading speeds.
  • Use large, legible fonts for easy mobile reading.
  • Use buttons large enough to tap easily.

Consider working with an eCommerce marketing consultant to make your site mobile-friendly.

How to make Your Online Store Mobile Friendly

Video SEO To Enhance Engagement and Rankings in 2024

People love watching videos. Why? Unlike text, videos are easier to consume. And best of all? People spend nearly 1.4x more time on pages with video content than without. This can improve your online store’s search ranking as spending more time on pages signals to search engines that your content is high quality and useful to visitors.

Content Quality to Dominating SEO in 2024 with EEAT

Content is still king in 2024. However, whether you’re creating blog posts, whitepapers, infographics, case studies, or videos, you must create high-quality content if you want it to rank highly on SERPs.

Here are the Google guidelines you must follow if you want your content to rank highly:

  • Experience: Quality content often showcases the creator’s direct experience with the subject matter. For instance, actually using a product in a product review.
  • Expertise: Content must link to authors knowledgeable on the topic, particularly for complex subjects.
  • Authoritativeness: Become an industry leader by publishing quality content with backlinks from reputable sites.
  • Trustworthiness: Be transparent about your content by providing bylines and fact-checking for errors.

Content Quality to Dominating SEO in 2024 with EEAT

Local SEO Strategies for eCommerce Store

Local SEO is vital to a comprehensive SEO strategy and will be relevant in 2024. In fact, about one out of two Google searches are for local businesses. This means you can’t downplay the importance of local SEO, particularly if you also have a brick-and-mortar store.

Shaping the Future of SEO With Artificial Intelligence

Artificial intelligence (AI) is undoubtedly one of the biggest SEO trends of 2024. In fact, over 80% of marketers worldwide use AI to some extent for digital marketing activities.

Here are some ways you can leverage AI to enhance your online store’s ranking and boost revenue:

  • Ad targeting
  • Provide personalized content
  • Optimize email delivery times
  • Perform keyword research and discover backlink opportunities
  • Audit site for technical SEO issues

Social SEO Integration to Boosting Visibility

Many people turn to search engines like Google when searching for information. However, nowadays, many people use social networks like Facebook, Instagram, and TikTok to look for information about products and services. That’s why you need to integrate social SEO into your SEO strategy.

Social SEO simply involves optimizing your social media pages to rank high on social media platforms. Since social media accounts for 16% of website traffic on average, prioritizing social SEO can help you generate more leads and boost revenue.

User Privacy and Security

As companies collect more and more customer data, privacy is becoming a key concern for many people. Worldwide, eight out of ten people say they are concerned about their privacy.

If you want to alleviate your customers’ worries about how you’re gathering and using data, you must comply with data regulations and secure your website with appropriate security measures. For example, ensuring your site uses HTTPS rather than HTTP can make it more secure and boost its search ranking, resulting in more traffic and revenue.

Omnichannel Marketing: A Unified SEO Strategy for 2024

Consumers interact with brands along multiple touch points along the buyer journey. For instance, potential customers might come across a Facebook ad about your product and visit your page to learn more about your business. Subsequently, they might visit your website to inquire about the product and make a purchase.

That’s why you need to take an omnichannel marketing approach to convert more prospects to customers. For instance, you could employ a unified keyword strategy across multiple platforms to maintain the consistency of your marketing campaigns.

Search Intent Optimization: Aligning Content with User Goals

Search intent is an SEO fundamental that matters more than ever in 2024. Why? Search intent reveals the goal of search queries, so it can help you create content that’s relevant to your target audience.

People primarily perform four kinds of searches:

  • Informational: Users want to learn about something.
  • Navigational: Users want to go to a specific website or website page.
  • Commercial: Users want to perform research before making a purchase.
  • Transactional: Users are ready to purchase a product or service.

Understanding the search intent behind your target audience’s search queries can inform your SEO strategy, allowing you to choose appropriate keywords and create relevant content.

Types of Search Intent

Semantic SEO Contextualizing Content for SEO in 2024

Gone are the days when search used to rank pages based solely on keywords. In 2024, semantic SEO, which considers the context and relationship between words, matters more than ever.

Leveraging schema markup or structured data on your website can add more context to your content, allowing search engines to crawl and index your website easily.

Google Analytics 4 Embracing the Future of SEO Metrics in 2024

You need to monitor SEO metrics to refine and enhance the effectiveness of your SEO efforts. That’s where Google Analytics comes in.

In July 2024, Google will stop supporting Universal Analytics (UA) and replace it with Google Analytics 4 (GA4). If you want to keep up with the competition, ensure you migrate to GA4.

ADA Compliance: Accessible and SEO-Friendly Websites

ADA compliance is another emerging SEO trend you can’t ignore. The ADA law requires websites to be accessible to people with disabilities.

An ADA-compliant website ensures everyone can access your online store and buy products, including people with disabilities. Additionally, it protects your business from losses, as failure to comply with ADA standards can result in hefty fines.

Partner With an eCommerce SEO Consultant

Staying updated with the latest SEO trends and implementing SEO strategies like voice search, video SEO, and local SEO can feel overwhelming. But it doesn’t have to be.

By working with an eCommerce SEO consultant, you can stay updated with SEO trends and implement the latest SEO techniques on your eCommerce site while focusing on the core aspects of your business.

Ready to improve your site’s search engine ranking? Contact me today to learn more about how I’ve helped countless brands rank higher on search engines and generate more revenue.

FAQs

What Is eCommerce SEO?

eCommerce SEO involves optimizing online stores to rank higher in search engines than other stores selling similar products.

Is eCommerce SEO Similar to Traditional SEO?

While eCommerce and traditional SEO share several techniques, like keyword research, they aren’t quite the same. eCommerce SEO targets online stores, emphasizing techniques like product optimization, while traditional SEO focuses on content optimization.

Can eCommerce SEO Benefit Small Stores?

eCommerce SEO can give you an edge over other stores, even if you run a small store with a few products. By optimizing your store, it can rank higher in search engines, attract more traffic, and generate more revenue.

Should I Hire an eCommerce SEO Consultant to Help With SEO?

While some SEO strategies are relatively straightforward to implement, others are complex. Hiring an eCommerce SEO consultant can allow you to implement a comprehensive SEO strategy while you concentrate on the aspects of your business with which you’re conversant.

How Long Does eCommerce SEO Take to Yield Results?

The time it takes to see results from eCommerce SEO varies depending on factors like your website’s age, competition, and strategy. However, SEO isn’t a strategy that yields instant results. Generally, it might take three to six months to see results.

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