When we first meet with new clients at Karizma Marketing, one of the most common complaints we hear from business owners is how much they spend on Facebook Ads for very little return and asking if I have any special Facebook Pixel Hacks that I use, to get the results we see with our clients.
Facebook marketing can be hard to master, however, there is a magic ingredient that holds the key to greater success – The Facebook Pixel.
What is a Facebook Pixel?The Facebook Pixel is a helpful tool for marketing analytics. It is:
“A few lines of code from Facebook that you copy into the header section of your website. This code allows the pixel to receive information about the actions taken on your site to make your Facebook ads more relevant to your audience.” Facebook Support – An Overview Of How The Facebook Pixel Works.When a potential client clicks on your Facebook ad, they are taken to your website. If the Facebook pixel is installed on your website, it will document and track their actions, providing information on customer behavior back to Facebook for future audience targeting. In this article, I share 6 hot Facebook Pixel hacks you possibly never knew about that may just transform your Facebook ad results from bombing to bom-chica-wah-wah!