7 Traits All Top Digital Marketing Consultants Have

7 Traits All Top Digital Marketing Consultants Have

7 Traits All Top Digital Marketing Consultants Have

Building a strong online presence is indispensable for all kinds of businesses. Whether you run a one-person business or a medium-sized enterprise with several employees, you can’t afford to neglect your online presence. 

But with numerous digital marketing strategies, tools, and channels, navigating the digital space can be daunting. That’s where digital marketing consultants come in. These experts can create and implement a comprehensive digital marketing strategy to help you achieve business goals like boosting brand awareness, attracting high-quality leads, and driving sales.

However, with so many consultants available, how do you find the perfect one for your unique business needs? Here, we’ll explore the seven essential qualities all digital marketing consultants possess to help you identify the best consultant to achieve your digital marketing goals.

What Is a Digital Marketing Consultant?

A digital marketing consultant (also called a digital marketing specialist or digital growth hacker) is a professional who can guide you through the complex digital marketing space. These specialists can analyze your business’s online presence and develop strategies to improve visibility, engagement, and sales across digital platforms. 

Whether through email marketing, social media marketing, search engine optimization (SEO), pay-per-click advertising (PPC), or another digital strategy, a digital marketing specialist can tailor a plan suited to your business’s unique needs and goals.

What Does a Digital Marketing Specialist Do?

What Does a Digital Marketing Specialist Do

Digital marketing specialists perform various tasks. They’ll primarily analyze your current situation, understand your target audience, and identify your business goals. Afterward, they’ll help you implement a customized digital marketing strategy aligned with business goals like enhancing online visibility, increasing web traffic, and boosting conversions.

Here are some common tasks a digital marketing expert might help you with:

  • Content creation: Most reputable experts know that content is king, and they will work with you to create compelling content that resonates with your target audience.
  • Community management: Customers are integral to your business; without them, you can’t generate revenue. Specialists will help you build and nurture relationships with your target audience across various digital channels.
  • Campaign monitoring: Consultants will meticulously track the performance of your marketing campaigns and make adjustments where necessary to maximize your return on investment (ROI).

Traits to Look for in a Digital Marketing Consultant

If you conduct an online search for ”digital marketing consultant near me,” you will receive hundreds of results. But what traits should you look for when hiring a digital marketing specialist? Here are seven key qualities to look for:

Strong Communication Skills

According to a National Association of Colleges and Employers survey, strong communication is the most in-demand job skill. And in digital marketing, where brands constantly communicate with audiences, this skill can’t be downplayed.

Your ideal consultant should be an eloquent communicator who can easily explain complex digital marketing concepts, even if you lack a technical background. They should also actively listen to your needs and goals, tailoring their communication style to ensure you’re on the same page throughout the process.

Finally, your consultant’s communication skills should extend beyond verbal communication. They should possess exceptional writing skills to craft compelling blog posts, press releases, and ad copy that engages audiences.

Creativity

According to a McKinsey study, creativity can drive business growth, and there’s a strong connection between creativity and financial outcomes.

Look for a digital marketing expert who thinks outside the box, bringing fresh and innovative ideas to the table. Whether it’s creating distinctive campaigns, writing engaging content, or finding unique solutions to challenges, they should demonstrate creative flair, helping your brand stand out in a crowded digital space.

Analytical Thinking

Digital marketing is a data-driven field. In fact, three out of five marketers rely on customer data when making decisions. Top digital marketing strategists don’t use their gut feelings to make decisions. They scrutinize data.

Look for a digital marketing specialist with strong analytical skills and the ability to interpret data from website traffic, social media engagement, and other sources. A consultant with a data-driven mindset will be able to identify trends, analyze customer behavior, and measure the efficacy of your marketing campaigns to improve results.

Adaptability

Digital marketing is a dynamic field. New platforms emerge, algorithms change, and customer preferences shift. A good consultant needs to be adaptable and open to change. They must stay abreast of the latest trends and technologies to ensure your campaigns remain relevant and effective in a fast-paced digital space.

Curiosity

A relentless thirst for knowledge drives the best digital marketing specialists. They’re always looking for new tools and strategies to enhance their expertise. This insatiable curiosity fuels their desire to learn and experiment, leading to innovative solutions that drive great results and keep your business competitive.

Tech-Savviness  

Digital marketers use various technologies. From social media platforms and content management systems to analytics tools and graphic design software, digital marketers should be conversant with multiple technologies. This tech-savviness allows them to leverage the right tools and platforms to achieve optimal results for your marketing campaigns.

However, the specialist shouldn’t simply know how to use the latest tools and platforms. They should understand how various technologies work hand in hand to create a cohesive digital marketing strategy.

Strong Leadership and Project Management Skills

While digital marketing strategists wear many hats and have multiple skills, they rarely work alone. They often collaborate with other professionals like web developers, graphic designers, and copywriters. As a result, they require strong leadership skills to work harmoniously with other professionals. 

Furthermore, digital marketing experts require excellent project management skills to delegate tasks effectively, ensure everyone works towards the same goals, keep projects on track, and stay within budget. 

Questions to Ask When Hiring a Digital Marketing Consultant

Questions to Ask When Hiring a Digital Marketing Consultant

Now that you know the traits to look for, you’re ready to search for the perfect digital marketing consultant. But how do you assess these traits during the vetting process? Here are some crucial questions to ask potential consultants during interviews to ensure you hire a specialist aligned with your needs and goals:

What Is Your Experience With Businesses In My Industry?

Understanding their familiarity with your sector can provide insights into their capability to handle your unique challenges. Ask for specific examples of past campaigns they’ve executed for similar businesses and how they achieved marketing goals.

Can You Share Case Studies of Past Successes?

The best digital marketing consultants won’t just say they do excellent work. They will provide proof. Request for case studies of past campaigns to evaluate their expertise and the results they’ve achieved for other clients.

How Do You Measure and Report Success?

This question can help you determine whether the expert has an analytical mindset. It can also enable you to understand the metrics they will use to measure success, ensuring you stay aligned on key performance indicators (KPIs).

How Do You Stay Updated With the Latest Digital Marketing Tools and Trends?   

This question assesses their commitment to continuous learning and adaptation, which is crucial in the ever-changing digital space.

What Is Your Approach to Communication and Collaboration With Clients?

Good communication is critical to the success of business relationships. Ensure the consultant’s communication style and availability align with your expectations to facilitate smooth collaboration.

How Much Do You Charge for Your Services?

Don’t hesitate to ask about fees. Inquire about their fee structure and how it aligns with your budget. Generally, most consultants offer a flat, hourly, or per-project rate. However, costs may vary depending on the project’s scope and services required, so list everything you require to avoid misunderstandings.

Hire a Proficient Digital Marketing Consultant Today

Digital marketing is a wide field. It involves various tasks such as creating content, tracking website traffic, creating ad campaigns, monitoring ad campaign performance, and more. 

Handling all these tasks and running your business can prove overwhelming. Alternatively, hiring a full-time digital marketing expert can be costly, especially if you have a modest budget. That’s where I can come in, saving you time and money.

If you’re looking for an expert with all the traits listed here and who is passionate about helping businesses flourish online, look no further! With nearly two decades of experience in the digital marketing consulting space, I bring a wealth of expertise, a data-driven approach, and a creative mindset to the table.

Contact me today for a free, no-obligation consultation to discuss your digital marketing goals and how I can help you achieve them.

FAQs

How Do I Know If I Need a Digital Marketing Consultant?

You might need a digital marketing consultant if you’re struggling to achieve your digital marketing goals, keep up with the latest marketing trends, or if your marketing efforts aren’t delivering the expected return on investment (ROI). 

How Much Does a Digital Marketing Consultant Cost?

Digital marketing consultant fees can vary depending on experience, project scope, location, and the consultant’s engagement model. However, when interviewing consultants, be sure to discuss budget expectations upfront to avoid any misunderstandings.

Can I Handle Digital Marketing Myself?

While handling your digital marketing in-house is possible, it requires a significant time investment. Hiring a consultant can relieve you from handling digital marketing tasks, allowing you to focus on core aspects of your business.

What Are Some Signs a Digital Marketing Consultant Isn’t a Good Fit?

If the consultant is vague about their strategy, hesitant to answer your questions, or lacks experience in your industry, they might not be the ideal fit. Additionally, if their communication style is unclear or they make unrealistic promises, it’s best to keep searching.

How Long Does It Take to See Results From Digital Marketing Efforts?

The timeframe it takes to see tangible results from digital marketing efforts can vary depending on the strategies implemented. Some tactics, like social media marketing, can yield rapid results, while SEO and content marketing typically take longer to produce results.

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