7 Benefits Of Klaviyo For Ecommerce Email Marketing

7 Powerful Benefits Of Klaviyo For Ecommerce Email Marketing

7 Benefits Of Klaviyo For Ecommerce Email Marketing
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As the CEO of a Full Service Digital Marketing Agency, I can 100%, pinky swear, hand on heart verify that if your online store has over 1,000 email subscribers, and you are not harnessing the power of Klaviyo to increase your eCommerce sales, you are leaving money on the table.

So, if you’re ready to skyrocket your eCommerce business, then it’s time to discover the benefits of Klaviyo for eCommerce email marketing.

Email marketing is not just one of the single most valuable marketing tools, but our eCommerce clients in particular see, at minimum, 35% of their monthly revenue generated from well constructed email flows. For a website that generates $100k a month in revenue, that’s $35k revenue from emails. That’s a pretty impressive benefit of using Klaviyo for eCommerce email marketing.

Choosing an Email CRM for Ecommerce

When it comes to choosing an email CRM for your eCommerce business, there are very few platforms designed specifically for eCommerce.

What do Mailchimp, Zoho, Active Campaign, Constant Contact, Campaign Monitor and Aweber all have in common? None were purposefully built for eCommerce.

These platforms have all been forced to adapt and add extra software functionality to service the email needs of the eCommerce industry.

So why use Klaviyo?

As a Klaviyo Gold Master Partner, I can confidently say that the benefits of using Klaviyo for email marketing, and the reason I recommend all of our eCommerce clients use Klaviyo, is that it was built specifically for eCommerce businesses.

Klaviyo’s software has not had to adapt, it was built specifically to provide the function of servicing the email needs of an online store.

7 Benefits Of Klaviyo For Ecommerce Email Marketing

By the end of this article you will understand the 7 benefits of Klaviyo for eCommerce email marketing, and I can guarantee that by implementing this powerful CRM into your business, you will experience growth within a short period of time. Whether you are using Shopify or WooCommerce, if you have an online store and are trying to decide on the best CRM for your business, this article is for you. But first, you may be wondering:

What is Klaviyo Email Marketing?

Klaviyo is the email marketing gold standard for eCommerce brands. Designed exclusively for online retailers, it leverages data, analytics, and tracking to boost revenue and craft deeply personalized campaigns. Klaviyo also uses AI to predict customer lifetime value & future order dates.

When we consider various email marketing platforms like  Klaviyo vs. Mailchimp, Klaviyo boasts advanced data integration, eCommerce-centric features, and advanced behavioral-based targeting, outshining Mailchimp in driving sales for online brands.

If you are still trying to decide which email CRM is best for Shopify, you may find this video helpful:

As you can see, there are many Klaviyo benefits available to eCommerce brands, but here are the top 7 Klaviyo benefits:

1. Over 125,000 Shopify Stores use Klaviyo

Klaviyo 46% Increase in Email Marketing Revenue

In excess of 125,000 Shopify stores have made the shift to Klaviyo from other email CRM’s, and reported an average 46% increase in total revenue from email marketing.

As one recent Klaviyo 5 star reviewer wrote on g2.com:

“You don’t need to know any code or even have much of a marketing background to be able to go beyond the templates and build your own marketing funnels.”

Anthony – G2 Klaviyo Review

This ease of use is one of the primary reasons many retailers have made the switch to Klaviyo.

Some of the top eCommerce brands in the world use Klaviyo, including Thrive Causemetics, SKIMS, Steve Madden, Rare Beauty, and so many more.

2. Facebook and Klaviyo Integration

One of my favorite benefits of Klaviyo is its ability to automatically integrate with Facebook audiences for advertising.

For example, we can take events from Klaviyo such as :

  • Opened an email in x number of days
  • Subscribed to a list
  • Clicked on an email link

and dynamically, in real time, retarget to those users on Facebook.

We can also create new lookalike audiences to target with our ads by using our Klaviyo email list as the seed audience.

This advanced retargeting feature has become even more important post the iOS14 update, and provides eCommerce retailers with next-level marketing capabilities.

3. Klaviyo Advanced Audience Segmentation

Example of Klaviyo Audience Segment

Example of Klaviyo Audience Segmentation

Advanced Audience Segmentation is one of the reasons our eCommerce clients have not been as greatly affected by the iOS14 update when advertising on Facebook.

Klaviyo enables us to create segments of users who used certain coupon codes, placed orders, added to cart, viewed products and much more, which in turn allows us to create highly targeted advertising campaigns based on customer journeys; leading to a personalized experience for the customer.

4. Advanced Reporting & Analytics

Snapshot of actual Klaviyo Analytics Dashboard

Another benefit of Klaviyo for eCommerce email marketing is that it not only offers excellent reporting and analytics data, but presents your data in an easy to understand format, enabling you to make positive improvements to your emails and flows based on these actionable insights.

Klaviyo also provides benchmark data, so you have a baseline target, within your industry, to measure your own results against.

A superior data capture feature of Klaviyo is their Predictive Analytics application.

This advanced technology can provide actionable insights into:

  • Predicted CLV (customer lifetime value)
  • Gender
  • Age
  • Expected date of next order

You can then utilize this data to create powerful marketing audiences.

5. Klaviyo Email Design & Template Options

Image © Klaviyo – Template Options

The  email template and email design options available in Klaviyo are far more advanced and customizable than what other CRM’s offer.

That being said, there still  is  so much more custom email design you can incorporate into your overall Klaviyo email marketing strategy. For example, Rockstar Emails provides customizable, animated, “drag-and-drop” email  templates that can be edited in just minutes  using Canva.

In just a few clicks, your emails will look like professional eCommerce emails, not templates designed in a word document.

With over 70+ plug and play templates available in Klaviyo, and so many more dynamic email templates available at Rockstar Emails, the overall look and feel of your brand will receive an instant boost.

6. Klaviyo Pricing

Klaviyo Pricing

Klaviyo Pricing stands out for its ROI potential. Designed with eCommerce in mind, you’re investing in advanced tools, data-driven insights, and scalable solutions. Klaviyo ensures that you get better conversions from your email marketing efforts. Your growth trajectory with Klaviyo is worth the investment.

This is why I like to dispel any rumors about Klaviyo pricing. Klaviyo is not overpriced. The pricing is reasonable, starting at just $20 for an email list of 251-500 subscribers and is completely free for smaller-sized email lists. Klaviyo’s pricing is highly competitive to other CRM’s, especially when you realize Klaviyo is an investment that pays dividends in increased email revenue over other email marketing platforms.

Klaviyo pricing is comparable to Mailchimp, until you get to around 50,000 subscribers. Even then, the small price increase is well worth it given the seamless, advanced functionality and increased revenue your business will earn.

You can learn more about Klaviyo pricing here.

7. Integrate Email & SMS Marketing With Klaviyo

Image © Klaviyo – SMS Marketing

Forget separate tools for email marketing and SMS marketing. A powerful benefit of Klaviyo is that it offers both email and SMS marketing from within the same platform, uniting two of the most powerful methods of direct marketing via one robust location.

I can categorically report that Klaviyo customers that utilize both email marketing and SMS marketing via Klaviyo experience an average 12% lift in Klaviyo related revenue.

Using Klaviyo’s SMS and email marketing tools side-by-side ensures your customers hear from you on various platforms, thereby doubling down on your revenue potential.

Benefits of Partnering With a Klaviyo Gold Master Partner

In addition to the benefits of Klaviyo as your eCommerce CRM, it would be remiss of me not to mention the benefits of engaging a Klaviyo Gold Master Partner email marketing agency to professionally assist you with your brands email marketing.

Benefits of engaging a Klaviyo Gold Master Partner include:

  • Higher level support
  • Dedicated channel support
  • Partner success representative
  • Access to exclusive new features, unavailable to others
  • Access to advanced tools, reporting and resources

Get Klaviyo For Free

Ready to skyrocket your email marketing? You can test out Klaviyo for FREE for up to 250 email contacts and 50 SMS subscribers. Simply click on the button below to get started!


Klaviyo FAQ’s

What Distinguishes Klaviyo in eCommerce Email Marketing?

Klaviyo stands out by integrating seamlessly with eCommerce platforms, harnessing customer data for targeted, personalized emails. This strategy enhances engagement, loyalty, and conversions, distinguishing Klaviyo in the competitive email marketing landscape.

How Does Klaviyo Boost Email Marketing ROI for eCommerce?

Boosting ROI with Klaviyo involves leveraging detailed analytics on customer interactions to send personalized, segmented emails. This approach leads to higher engagement and sales, marking a significant ROI increase in email marketing campaigns.

Can Klaviyo Enhance Customer Retention for eCommerce?

Klaviyo excels in enhancing customer retention through automated email flows like welcome messages, cart recovery, and post-purchase engagement, driving repeat purchases and fostering lasting relationships.

What Analytics Features Does Klaviyo Offer?

Klaviyo’s analytics features provide deep insights into email campaign performance, tracking open rates, click-through rates, and revenue. These metrics are pivotal for refining strategies and optimizing future campaigns.

How Does Klaviyo Support Email Personalization and Segmentation?

Klaviyo supports advanced personalization and segmentation by utilizing customer demographics and behavior for highly targeted emails. This personal touch significantly boosts engagement and conversion rates.

Is Klaviyo Suitable for Small eCommerce Businesses?

Klaviyo is suitable for small businesses, offering scalable solutions that enable sophisticated email marketing without a large team or resources, making it accessible for businesses at any growth stage.

How Well Does Klaviyo Integrate with eCommerce Platforms?

Klaviyo’s deep integration with platforms like Shopify and WooCommerce facilitates the automated personalization of marketing campaigns, essential for maximizing eCommerce success.

How Does Klaviyo Handle Privacy and GDPR Compliance?

Klaviyo is proactive in ensuring compliance with GDPR and other privacy legislations, offering features that help businesses manage consent and handle customer data responsibly. This commitment to privacy ensures that businesses can navigate the complexities of data protection with ease.

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