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As the CEO of a Full Service Digital Marketing Agency, I can 100%, pinky swear, hand on heart verify that if your online store has over 1000 email subscribers, and are not harnessing the power of your email list to increase sales, you are leaving money on the table.
So, if you’re ready to skyrocket your eCommerce business, then it’s time to discover the benefits of Klaviyo for eCommerce email marketing.
Email marketing is not just one of the single most valuable marketing tools, but our eCommerce clients in particular see, at minimum, 35% of their monthly revenue generated from well constructed email flows. These are some of the benefits of using Klaviyo for email marketing. For a website that generates $100k a month in revenue, that’s $20k revenue from emails. Pretty impressive.
Choosing an Email CRM for Ecommerce
When it comes to choosing an email CRM for your eCommerce business, there are very few platforms designed specifically for eCommerce.
What do Mailchimp, Zoho, Active Campaign, Constant Contact, Campaign Monitor and Aweber all have in common? None were purpose built for eCommerce.
These platforms have all been forced to adapt and add extra software functionality to service the email needs of the eCommerce industry.
So why use Klaviyo?
As a Klaviyo Gold Master Partner, I can confidently say that the benefits of using Klaviyo for email marketing, and the reason I recommend all of our eCommerce clients use Klaviyo, is that it was built specifically for eCommerce businesses.
Klaviyo’s software has not had to adapt, it was built specifically to provide the function of servicing the email needs of an online store.
7 Benefits Of Klaviyo For Ecommerce Email Marketing
By the end of this article you will understand the 7 benefits of Klaviyo for eCommerce email marketing, and I can guarantee that by implementing this powerful CRM into your business, you will experience growth within a short period of time. Whether you are using Shopify or Woo Commerce, if you have an online store and are trying to decide on the best CRM for your business, this article is for you. But first, you may be wondering:
What is Klaviyo Email Marketing?
Klaviyo is the email marketing gold standard for eCommerce brands. Designed exclusively for online retailers, it leverages data, analytics, and tracking to boost revenue and craft deeply personalized campaigns. Klaviyo also uses AI to predict customer lifetime value & future order dates.
When we consider various email marketing platforms like Klaviyo vs. Mailchimp, Klaviyo boasts advanced data integration, eCommerce-centric features, and advanced behavioral-based targeting, outshining Mailchimp in driving sales for online brands.
If you are still trying to decide which email CRM is best for Shopify, you may find this video helpful:
As you can see, there are many Klaviyo benefits available to eCommerce brands, but here are the top 7 Klaviyo benefits:
1. Over 125,000 Shopify Stores use Klaviyo
In excess of 125,000 Shopify stores have made the shift to Klaviyo from other email CRM’s, and reported an average 46% increase in total revenue from email marketing.
As one recent Klaviyo 5 star reviewer wrote on g2.com:
“You don’t need to know any code or even have much of a marketing background to be able to go beyond the templates and build your own marketing funnels.”
Anthony – G2 Klaviyo Review
This ease of use is one of the primary reasons many retailers have made the switch to Klaviyo.
Some of the top eCommerce brands in the world use Klaviyo, including Thrive Causemetics, SKIMS, Steve Madden, Rare Beauty, and so many more.
2. Facebook and Klaviyo Integration
One of my favorite benefits of Klaviyo is its ability to automatically integrate with Facebook dynamic audiences for advertising.
For example, we can take events from Klaviyo such as :
- Opened an email in x number of days
- Subscribed to a list
- Clicked on an email link
and dynamically, in real time, retarget to those users on Facebook.
This advanced retargeting feature has become even more important post the iOS14 update, and provides eCommerce retailers with next-level marketing capabilities.
3. Klaviyo Advanced Audience Segmentation
Example of Klaviyo Audience Segmentation
Advanced Audience Segmentation is one of the reasons our eCommerce clients have not been as greatly affected by the iOS14 update when advertising on Facebook.
Klaviyo enables us to create segments of users who used certain coupon codes, placed orders, added to cart, viewed products and much more, which in turn allows us to create highly targeted advertising campaigns based on customer journeys; leading to a personalized experience for the customer.
4. Advanced Reporting & Analytics
Snapshot of actual Klaviyo Analytics Dashboard
Another benefit of Klaviyo is that it not only offers excellent reporting and analytics data, but presents your data in an easy to understand format, enabling you to make positive improvements to your emails and flows based on these actionable insights.
Klaviyo also provides benchmark data, so you have a baseline target, within your industry, to measure your own results against.
A superior data capture feature of Klaviyo is their Predictive Analytics application.
This advanced technology can provide actionable insights into:
- Predicted CLV (customer lifetime value)
- Expected date of next order
Expected date of next order
You can then utilize this data to create powerful marketing audiences.
5. Klaviyo Email Design & Template Options
Image © Klaviyo – Template Options
The email template and email design options available in Klaviyo are far more advanced and customizable than what other CRM’s offer.
That being said, there still is so much more custom email design you can incorporate into your overall Klaviyo email marketing strategy. For example, Rockstar Emails provides customizable, animated, “drag-and-drop” email templates that can be edited in just minutes using Canva.
In just a few clicks, your emails will look like professional eCommerce emails, not templates designed in a word document.
With over 70+ plug and play templates available in Klaviyo, and so many more dynamic email templates available at Rockstar Emails, the overall look and feel of your brand will receive an instant boost.
6. Klaviyo Pricing
Klaviyo Pricing stands out for its ROI potential. Designed with eCommerce in mind, you’re investing in advanced tools, data-driven insights, and scalable solutions. Klaviyo ensures that you get better conversions from your email marketing efforts. Your growth trajectory with Klaviyo is worth the investment.
This is why I like to dispel any rumors about Klaviyo pricing. Klaviyo is not overpriced. The pricing is reasonable and highly competitive to other CRM’s, especially when you realize Klaviyo is an investment that pays dividends in brand growth.
Klaviyo pricing is comparable to Mailchimp, until you get to around 50,000 subscribers. Even then, the small price increase is well worth it given the seamless, advanced functionality and increased revenue your business will earn.
You can learn more about Klaviyo pricing here.
7. Integrate Email & SMS Marketing With Klaviyo
Image © Klaviyo – SMS Marketing
Forget separate tools for email marketing and SMS marketing. A powerful benefit of Klaviyo is that it offers both email and SMS marketing from within the same platform, uniting two of the most powerful methods of direct marketing via one robust location.
I can categorically report that Klaviyo customers that utilize both email marketing and SMS marketing via Klaviyo experience an average 12% lift in Klaviyo related revenue.
Using Klaviyo’s SMS and email marketing tools side-by-side ensures your customers hear from you on various platforms, thereby doubling down on your revenue potential.
Benefits of Partnering With a Klaviyo Gold Master Partner
In addition to the benefits of Klaviyo as your eCommerce CRM, it would be remiss of me not to mention the benefits of engaging a Klaviyo Gold Master Partner email marketing agency to professionally assist you with your brands email marketing.
Benefits of engaging a Klaviyo Gold Master Partner include:
- Higher level support
- Dedicated channel support
- Partner success representative
- Access to exclusive new features, unavailable to others
- Access to advanced tools, reporting and resources
GET KLAVIYO FOR FREE
Ready to skyrocket your email marketing? You can test out Klaviyo for FREE for up to 250 email contacts and 50 SMS subscribers. Simply click on the button below to get started!
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