Founder Series – Ashley Johnson of Mohala Eyewear

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Starting an eCommerce business may seem like a pretty straightforward thing but in reality, it is anything but. There are so many things and running processes that can start to pile up as your business starts taking off. The end goal of an e-commerce business is never to achieve a certain number of sales, the […]

What Are The Main KPI’s For Ecommerce Facebook Ad Campaigns

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In today’s world, is there anyone who isn’t on Facebook? This social media giant has become one of the best ways to market and capture new audiences, whether you have a new eCommerce business or an established eCommerce brand. With now over 1 billion users worldwide, Facebook Advertising is no longer just about boosting a […]

KLAVIYO vs MAILCHIMP: Which Email CRM is the best for Shopify?

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One of the best ways to grow an eCommerce business is through email marketing, and two of the most hotly debated CRM’s are Klaviyo vs Mailchimp. Benefits Of Email Marketing Email marketing can help you track your customers’ behavior and target your efforts at segments specific to the products you are selling. Ecommerce Merchants regularly […]

7 Proven Ecommerce Growth Hacks To Dominate Facebook & Instagram

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Recently Toccara featured on the popular Ecommerce Marketing Podcast with seasoned business owner and co-founder of Omnistar Affiliate Software,  Arlen Robinson to chat about ecommerce growth hacks that actually work! Watch this insightful video featuring two of the Digital Marketing industry’s most respected and knowledgeable professionals, and learn how your eCommerce businesses can master growth hacking […]

Facebook Ads After iOS 14 – Powerful Retargeting Hacks

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In June 2020, Apple began warning Facebook advertisers to be on the lookout for changes to Facebook Ads after iOS 14 updated. By December 2020, Facebook was taking notice of the iOS14  update and speaking loudly to its community. Facebook iOS14 impact December 2020 Press Release. The iOS 14 update included how advertisers were able […]

How a Hawaii Baby Clothing Business Hit 7-Figures in Sales in Just 9 Months

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For smaller businesses around the world, scaling up their business is not an easy, straight-forward path. There are many different roadblocks that could be stopping a business from achieving their sales goals, or they might not be investing in the right areas that could lead to growth.  Small business owners can also feel stuck when […]

You Don’t Have To Discount But You Do Have To Do This

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Discount is a word that’s thrown around a lot in the business and marketing world. Using marketing discounts is a strategy that a lot of businesses swear by. Consumers around the world have become quite accustomed to taking advantage of marketing discounts and deals when they get the chance.  But what if you don’t want […]

Top 6 Black Friday and Cyber Monday Marketing Tips Most Businesses Overlook

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Black Friday and Cyber Monday are the two busiest shopping days of the year. It’s a great opportunity for businesses to gain new customers and increase sales. There’s a lot of planning that goes into Black Friday and Cyber Monday to pull it off with success. Businesses often forget some pieces of the puzzle that […]