14 Expert eCommerce Growth Strategies to Boost Sales

14 Expert eCommerce Growth Strategies to Boost Sales

14 Expert eCommerce Growth Strategies to Boost Sales

eCommerce platforms like Shopify, WooCommerce, and BigCommerce allow you to create an online store within no time. While creating an eCommerce store is fairly easy, attracting and converting clients can be challenging. That’s where an eCommerce growth strategy comes in.

In this blog post, we’ll explore what an eCommerce growth strategy is and why it’s important. We’ll also provide 14 proven strategies to help boost your eCommerce sales.

What Is an eCommerce Growth Strategy?

An eCommerce growth strategy is a detailed plan for an online store that aims to achieve common marketing goals such as increasing brand awareness, generating qualified leads, increasing website traffic, improving customer loyalty, and increasing revenue.

Why It’s Essential to Have an eCommerce Growth Strategy?

According to Statista research, global eCommerce sales will surpass $8 trillion by 2027, up from about $6.3 trillion in 2024. While this is good news for online shoppers since they’ll have more options, online retailers will face stiff competition.

That’s why you need an eCommerce strategy to stand out from the competition and promote your products in a manner that resonates with potential customers.

Retail Ecommerce Sales Worldwide from 2014 - 2027

14 eCommerce Growth Strategies to Increase eCommerce Sales

Whether you run a small or large eCommerce store with thousands of products, here are 14 proven tips to boost sales:

Provide Personalized Experiences to Customers

Gone are the days of cookie-cutter marketing messages. Today, shoppers want personalized experiences. According to a McKinsey study, about seven out of ten customers expect personalized experiences. Moreover, 66% of consumers want tailored messaging, and 65% expect targeted promotions.

But to provide personalized experiences, you need to understand your customers. By leveraging artificial intelligence (AI) and data, you can gather invaluable insights about your target audience and provide shoppers with personalized experiences based on their purchase history, location, and on-site actions.

Here are some simple ways to create personalized experiences for shoppers:

  • Send personalized images to customers based on customer data. For instance, you can send shoppers promotional emails aligned with their interests.
  • Provide personalized product recommendations. For instance, you can show shoppers products they’ve recently viewed.
  • Allow customers to create user accounts to track purchase history and create wishlists

Provide Personalized Experiences to Customers

Provide Stellar Customer Service

Customer service influences purchase decisions. According to a Salesforce report, about nine out of ten customers said good customer service made them more likely to make repeat purchases.

Additionally, businesses that prioritized the customer experience boosted their sales revenue by up to 7% and profitability by up to 2%, according to a McKinsey study. This means you can’t afford to neglect customer service if you want to drive sales.

Here are some ways to elevate your customer service:

  • Provide prompt and detailed feedback to customer queries.
  • Provide multiple channels for customer service.
  • Create a knowledge base where customers can find essential information about your products or services.

Offer Shopping Incentives

Shopping incentives can help boost eCommerce sales, especially if you want to attract new customers. Consider offering customers who sign up for your marketing emails discounts on their first purchases, coupon codes, or free e-books related to your products or services.

Alternatively, you can offer free shipping, free returns, or limited-time money-back guarantees to encourage shoppers to complete purchases.

Optimize Your eCommerce Site

Nothing makes visitors leave a site faster than poor design, disorganized content, and slow load times. If you want to keep visitors and increase sales, you can’t treat your website’s user experience (UX) as an afterthought.

Here are simple ways to improve your website’s UX:

  • Ensure your site is responsive across all devices, including desktop, tablet, and mobile.
  • Optimize your page load times.
  • Ensure your site is easy to navigate, allowing users to quickly find what they’re searching for.
  • Ensure your website is accessible to all users, including those with disabilities.

Consider hiring a marketing consultant if you need help implementing UX best practices on your website.

Optimize your Ecommerce Site for Better User Experience

Implement Live Chat

Besides enhancing customer service, live chat is a useful tool that can boost eCommerce sales. In fact, according to a Forrester report, shoppers who use live chat are 2.8 times more likely to complete purchases than those who don’t. Furthermore, they spend 60% more, so live chat can be a boon for your business.

Consider working with an eCommerce specialist if you want to integrate live chat support on your website.

Provide Multiple Payment Options

Small businesses that accept four or more payment options generate seven times more yearly revenue than those that offer less than four options.

Offer your customers various payment options, including credit card, PayPal, or cryptocurrency, to reduce the resistance to completing purchases.

Conduct Post-Purchase Surveys

Post-sale or purchase surveys are a helpful tool you can use to obtain feedback from customers after they’ve completed purchases. You can ask customers why they selected your brand, whether they encountered any challenges, or what you can do to enhance the shopping experience.

The responses you receive allow you to identify areas for improvement and refine your eCommerce growth strategy to boost sales.

Create an SEO Plan

Search engine optimization (SEO) is vital to the success of your online store. Why? Organic search traffic (the unpaid traffic your site receives from search engines like Google and Bing) is the top traffic source for online stores.

To drive organic traffic to your store, you need to develop an SEO plan and implement SEO tactics like keyword research, on-page optimization, and backlinking. If all these terms sound mind-boggling, don’t fret. By working with an eCommerce SEO consultant, you can implement these tactics and develop an effective SEO plan for your eCommerce store.

Automate Repetitive Tasks

Running an eCommerce store involves handling many tasks, such as managing inventory, promoting products, fulfilling customer orders, and more. Handling all these tasks can be time-consuming and challenging, particularly if you have a small team.

Fortunately, you can automate several tasks. For example, with the help of an eCommerce specialist, you can integrate a marketing automation platform like Klaviyo to automate your email and SMS marketing campaigns. This can enable you to run campaigns around the clock without worrying about neglecting other core aspects of your business.

Leverage Social Proof

Consumers purchase products and services from brands they trust. That’s why social proof is extremely effective. Websites with customer reviews receive 67% more conversions than those without them. Additionally, two out of ten consumers say they’re more likely to complete a purchase after viewing a testimonial video.

So, if you aren’t using reviews or testimonials on your site, you could be losing out on a substantial amount of potential revenue. Allow customers to leave product reviews and encourage them to provide testimonials by simply asking for their feedback through post-purchase surveys.

Highlight Best-Selling Products

If your homepage doesn’t have your store’s best-sellers, consider putting them in the spotlight. By highlighting your best-sellers, you’ll create a focal point for your store’s visitors instead of overwhelming them with all your product offerings. You’ll also potentially boost sales as customers often consider best-sellers to have a higher perceived value.

Start a Loyalty Program

Customers want to be appreciated, especially loyal ones. Loyalty programs recognize and reward loyal customers, and they can boost sales. Customers enrolled in loyalty programs can generate up to 18% more revenue growth annually than regular customers.

If you don’t have an existing loyalty program, consider working with an eCommerce expert to implement an effective loyalty program to boost customer loyalty and drive repeat purchases.

Minimize Cart Abandonment

About 70% of shoppers abandon their shopping carts. That means that for every three shoppers who complete a purchase from your eCommerce store, seven won’t make a purchase.

Here are some effective strategies you can employ to reduce cart abandonment rates on your site and make the checkout process frictionless:

  • Provide multiple payment options.
  • Offer customer support during checkout.
  • Simplify the checkout process by reducing checkout steps.
  • Send customers cart abandonment emails to nudge them to complete purchases.
  • Use exit-intent popups offering incentives to encourage shoppers to complete purchases.

Effective Strategies to Reduce Cart Abandonment

Employ Omnichannel Marketing

Your online store might receive lots of traffic from Facebook, but you shouldn’t solely rely on Facebook to drive sales. Instead, you should employ omnichannel marketing. Why? Customers who engage with brands that use multiple marketing channels spend 13% more than those who engage with brands using just one channel.

However, that doesn’t mean you should spread yourself thin and run marketing campaigns on all channels. Instead, prioritize channels where your target consumers spend most of their time.

For instance, if you run an eCommerce store that sells cosmetics for Gen Z and millennial shoppers, you’ll want to invest more of your advertising spend and time on Instagram rather than LinkedIn.

Hire an eCommerce Expert to Implement an Effective eCommerce Growth Strategy

An eCommerce growth strategy is integral to the success of your online store. It serves as a roadmap, and without one, you could miss out on huge opportunities to boost sales and grow your business.

Ready to implement an effective eCommerce growth strategy? Then, consider partnering with an eCommerce expert like me. With nearly two decades of experience in the eCommerce space, I’ve helped countless brands implement effective eCommerce strategies from scratch and boost their sales.

Contact me today to learn more about how I’ve grown multi-million dollar brands using advanced digital marketing strategies.

FAQs

How Can I Attract Potential Customers to My Online Store?

Some effective digital marketing channels you can use to attract potential customers to your eCommerce store include social media, search engines, and email.

What Are Some Common Mistakes That Can Hurt My Online Store Sales?

Providing a poor customer experience, using few marketing channels, making the checkout process difficult, employing a one-size-fits-all marketing approach, and failing to monitor results are common mistakes that can result in poor sales.

Is Data Collection and Analysis Vital to Improving Online Store Sales?

Yes. You can gather and use customer data to enhance the customer experience. Furthermore, you can use customer data to evaluate the effectiveness of marketing campaigns and make adjustments to improve their effectiveness if necessary.

How Long Do eCommerce Growth Strategies Take to Yield Results? 

The time it takes eCommerce growth strategies to yield results varies from one strategy to another. While a strategy like offering shoppers incentives may produce quick results, others, like developing an SEO plan, may take several weeks or months to yield results.

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