There’s nothing sexier to me than talking online marketing and business growth. Yep, I’ve been snuggling up with spreadsheets for over a decade now and sharing my best marketing tips on social. Follow me for free marketing resources.
And even when that inner voice is saying you will fail…
And even when it feels so scary that your feet are cemented beneath you…
And even at the risk of rejection…
And even when it takes more faith than you have…
And even when the fear of failure is so gripping that you can’t move forward…
And even when there’s someone who is better at it than you…
If it’s your dream…
Don’t 👏 Stop 👏
Keep 👏 Moving 👏 Forward 👏
You got this. 👊
I say this with love, grace, compassion, and empathy. It’s something I struggle with every day.
But had I let that fear stop me, I wouldn’t be where I am today.
Whenever self-doubt comes over me (and it does every day), I think back to everything I’ve accomplished and remind myself it was always scary in the beginning, yet I pushed through the fear.
And little by little, as I kept at it, the fear would start to fade away and more often than not, I would actually accomplish the thing I was so scared I would fail at. And that “thing” would go on to help thousands of other people add value to their lives and businesses.
So friend, I hope today, this week, this month, this year, you continue to chase your wildest dreams, even in the face of fear.
Save this post for a day you need to hear this message. 🙏🏻
👋 Bu-bye 2021 (don’t let the door🚪 hit ya on the way out) and holy-hell-OH! Grab the rails cuz we’re lighting it up 2022! ✨🙌🥳
Ok. Let’s get real. Like real real.
2021 was just wow. I’ve been so busy that I haven’t had a chance to share our client wins with everyone. And it’s killing me!
Here’s the Cliff Notes:
We helped our clients generate over 8-figures 😮 in 2021 through an omni-channel approach to marketing (mostly Facebook ads, email marketing, SEO, and Google Ads).
Every single client hit new record sales in 2021. Every. Single. One. 👏
Our growth in the email marketing space as a Klaviyo Gold Master Partner has been the part of the business that has brought me the most joy.
Even through the Apple iOS apocalypse (RIP pre-2021 Facebook ads ROAS), we’re finding innovative ways to continue to grow our clients’ businesses online.
Now the bad:
We expanded our team to 12, but I still was dealing with incredible overwhelm. It’s no reflection on my team, who I have gratitude for every day. It’s taught me that I need to take more time onboarding.
The labor shortage is REAL. We STILL can’t fill about 4 positions that we’ve tried to fill for over a year now. Who knew finding experts in this niche would be so hard?
Personally, I suffered loss, depression, & a bunch of things more appropriate for my therapist 😂 which made it really hard to run a business efficiently.
But I have been doing a bunch of self-development work & am FINALLY seeing a light 💡 at the end of the tunnel.
Today is honesty the first day in MONTHS where I feel excited about the future and what 2022 has in store for me.
Tip: I’ve committed to using my planner daily this month which really helps me manage my time and tasks, leading to less overwhelm.
I’m also writing an intention, affirmation, and one thing I appreciate about myself daily, which has been helpful as well.
What are you looking forward to this year? Tell me below so I can cheer you on! 👏🙌
2021 was a SHI(f)T SHOW for many of us, but I believe great challenges are just opportunities inviting us for even greater growth.
So as I reflect back on this past year, 7 lessons I’ve had an opportunity to grow from come to mind:
1️⃣ Self-care is everything. I show up as such a better mom, business owner, & friend when I put my mental, physical, emotional, & spiritual health first.
2️⃣ Know your worth. This past year I had to do stand in my value and worth, even at the risk of losing things that were important to me. It’s been the stretchiest thing I’ve had to do, but also a beautiful way to honor myself.
3️⃣ Trust your intuition. It never lies. Whenever I had a gut feeling about something, I learned that if I didn’t trust and act on it, the one who ultimately suffered was me.
4️⃣ Trust the Universe. Gosh I can’t stress this enough. When I would do scary things, or when things didn’t work out the way I wanted, I had to put my faith in the Universe and trust it has a plan for me that is greater than my own.
5️⃣ Take risks. I’ve learned whenever I step into fear, something amazing can come of it.
6️⃣ Be kind no matter what. I’m normally a super calm, mellow, happy, social person but the challenges of 2021 really stretched me in this area. Depression is no joke. I’m not proud of the stressful moments where I lost my cool. It’s so unlike me. So I’m learning to do better, be better, not be reactive, and give others the grace they deserve.
7️⃣ Which leads me to…I still have a lot of growth ahead of me. And I’m excited about it.
What about you friend? Any of these resonate with you? We can all learn from each other’s lessons. 🙏🏻
Sending you so much love & abundance going into the new year. ✨
Need email & promo ideas for the New Year? Here's 25 email subject lines and promo ideas to help you increase clicks (and sales). My New Year's Gift to you! 🥂🥳✨
Was this helpful? Save this post so you can refer back to it when you are creating your New Year's emails! ➡️ Follow @toccarakarizma for more digital marketing tips! . . . #smallbusinessowners #ecom #businesscoaching #digitalmarketingstrategy #facebookads #newyearssale #instagrammarketingtips #klaviyo #fashionboutique #onlinemarketingtips #ecommercebusiness #onlinebusinessowner #hawaiibusiness #shemeansbusiness #shopifybusiness #onlineboutiques #ecommercewebsite #etsyseller #startuplifestyle #onlinebusinessowners #growyourbusinessonline #buildingabrand #shopifystore #emailmarketingtips #onlinebusiness #shopify #onlinebusinesscoach #entrepreneursofinstagram #dropshipper...
🎯 The 4 Step Process to Nailing Your Audience Targeting for Facebook Ads 🎯 Make sure to save this post so you can refer back to it next time you are setting up ads! And if this was helpful, follow @toccarakarizma for more digital marketing tips. 🙌 . . . . #facebookadsmastery #facebookads #instagrammarketing #facebookadstraining #instagrammarketingtips #digitalmarketingtips #facebookadvertising #onlinebusinesscoach #onlinebusinessowner #shopify #shopifystore #ecom #dropshippingbusiness #socialmediamarketingtips #socialmediamarketingagency #instagramexpert #hawaiibusiness...
🚨ATTN🚨Marketers & Business Owners! Tell me ➡️ What’s your biggest challenge when it comes to running Facebook ads? Put it in the comments below. 👇
I would love to produce more helpful content for you around this topic, so the more you tell me what your challenges are and what you want to learn more about, the more I can add value for you!!
I’ll personally read and respond to each comment.
Appreciate you taking a moment to share this with me!
📲 And make sure you’re following @toccarakarizma for tons of free marketing resources to help you grow your business online. I likely will answer your question as well in a future post, so stick around to see that! 🙌
Life can challenge us in the most uncomfortable ways. ⬇️
And we have a choice.
We either choose to believe that life happens TO us or we can choose that life happens FOR us.
If I could even begin to articulate how challenging life has been these past few months (years even), I would. But there simply are no words with enough depth to explain.
Outwardly, the business is doing amazing.
Our clients are killing it. Our team continues to grow. We’ve hit some insane revenue goals. I couldn’t be more proud of the agency. 🙏🏻
Of course there’s always room for improvement, but I truly believe we’re in the company of some of the top marketing agencies out there.
But inwardly, there’s been a lot of pain, loneliness, hopelessness, & exhaustion.
You would think:
How could a girl who seemingly has it all possibly be complaining about anything?
Yes, I agree.
It feels selfish & shameful to even talk about, and although I wake up every day with gratitude in my heart, & absolutely love my job, clients, & children, it doesn’t mean I don’t face challenges that feel too heavy to carry at times.
So I thought if sharing what has served me well helps even one person reading this, I can transform my pain into someone else’s healing. ❤️
What’s helped me tremendously over the years has been deep diving into mindset, the law of attraction, and spirituality.
I trust the Universe has a plan for me and even if it’s not the path I envisioned for myself, it’s always protecting me. ✨
It hears whispers I don’t. It sees things I can’t…
I accept that everything happening in my life has been placed there by the Universe FOR my abundance, growth, & ultimate happiness.
That alone shifts my energy & helps me accept what is & attract what I want.
So if you’re going through something, please know you’re not alone. The most beautiful sunsets need cloudy skies. 🌅
Do something for yourself today. I’m going on a run. What are you doing?
True story…I got my first two clients from YouTube. ⬇️
I would post “how to advertise on Facebook” training videos to my YouTube channel and people would actually watch. 😂
And complete strangers would reach out and want to work with me. It was mind blowing…
Fast-forward 4 years or so and now I’m running a high-volume full-service digital marketing agency where we’re generating millions for our clients. 🤑
And it all started from stepping into fear and posting some videos on what I was passionate about…
So I can’t even begin to tell you how *thrilled* (seriously blushing in the background ☺️) I am to be returning again for another @ladiesartisanmarket conference to teach about getting visible on video to grow your business.
Look. I get it. Video can be intimidating, a time suck, and “not your thing”.
But by the time I’m done teaching, you’ll have all the tools (and confidence) you need to boost your business with video! 📹💁🏻♀️
And this conference?! Like whoa! The planning has been 💣🔥✨.
They have so many cool things planned to make it experiential, like entertainment, coffee breaks, breakouts and so much more.
And the ticket price?! Ridic!!! 😱 It’s like choosing between taking yourself out to lunch or having an ENTIRE DAY of mind blowing growth, education, and connection for not only your business, but your soul. ❤️
Today’s the last day to register, so if you’re a bad-a$$ boss babe looking to network, grow, and connect with other fempreneur powerhouses, go to @ladiesartisanmarket and click the link in their bio to grab your ticket.
“Never give up on something you can’t go a day without thinking about.” - Winston Churchill
Whether it’s in business, life, love, whatever…
Don’t let obstacles, challenges, rejection, or failure stop you from getting what you truly desire.
Because you deserve it all.
So many of us settle for mediocrity in our lives because, well, if we don’t take risks, we don’t have to face failure, judgement, or rejection.
Meanwhile our hearts are bursting for so much more. And life is just passing us by…
But “more” can feel scary. It can feel undeserving, unrealistic, and uncomfortable.
So instead of experiencing the discomfort that is required for us to grow and energetically match what we want in order to achieve it, we choose to give up and stay small.
I’m here today to tell you as long as you’re open to creating opportunity from failure, and as long as you choose to keep going despite the obstacles that come between you and your deepest desires, you can have it all, even if the path doesn’t look the way you thought it would. ❤️
Cheers to never giving up on our dreams.
Who needed to hear this message today? I know I did. 🙋🏻♀️
If this post was helpful, make sure to save it so you can look back at it next time life throws you a curveball.
👇SWIPE & READ👇 Do you struggle to write high converting copy for your ads?
You’re not alone. Most people don’t know how to do it, and they end up wasting hundreds of hours on writing copy that doesn't convert. But there is a solution!
By following AIDA, you can lower your ad costs, increase conversions, and save yourself hundreds of hours in copywriting work. If you want to learn the secret behind this simple framework so you can start saving time right away - simply read through the carousel images I created for you and use them next time you send an email, setup a landing page, or create an ad. They will teach you everything about AIDA in just minutes!
Make sure to save this post so you can easily refer back to it. And if this type of content is helpful, follow @toccarakarizma for more digital marketing tips. PS - This entire post is an example of the AIDA framework. 😉 #leadgen #copywritingtips #highticketsales #marketingconsultant #ecommercetips #ecommercemarketing #facebookadsmastery #digitalmarketingtraining #emailmarketingtips #highticketcloser #trafficandconversionsummit #instagrammarketingforbusiness #salestip #marketingblog #copywritersofinstagram #persuasivewriting #customerjourney #ecommerceexpert #shopifybusiness #shopifypartners #shopifyseller #onlinebusinessowner #coursecreator #digitalcourse #womeninmarketing #aida #socialmediamarketingworld #marketingstrategy #hawaiibusiness #emailmarketingtips...
I betcha didn’t know how 💣 product launches are for your business…
They’re actually one of the easiest ways to drive more revenue for your biz. 🤑
If you’re a course creator or service-based business you may be thinking, “What does this have to do with me? I don’t offer a product.”
Um - yeah ya do. 😐
Just because your “product” is digital or service-based doesn’t mean you don’t need to continue to innovate, increase and expand your offerings, give your audience more reasons to work with you, and more… This is why our ad agency pushes regular product launches with our eCom clients. Because we know they help: ✔️Increase revenue ✔️Bring in new customers ✔️Bring back previous purchasers ✔️Increase customer lifetime value ✔️Increase brand awareness ✔️Keep a brand relevant to its followers ✔️Attract press and media ...and so much more! I put together an easy-to-follow mini guide for your next launch to help you stay on track. 😉
Remember, offering a new service, course, event, item on your menu, collection, product upgrade, and more are all considered launches! Almost all our clients are in launch mode right now.
Why?! Because it’s the perfect season to be launching! 🎁🎄
Everyone is in holiday gifting mode, so 'tis the season friends! Are you planning a new product launch this holiday season? Let me know.👇 And if this was helpful, make sure to save it for later and share with someone who could benefit. ➡️ Follow @toccarakarizma for more digital marketing and business growth tips. 🙌
🤔 How did mega brands like Uber, AirBNB, Netflix, Fabletics, and more get as big as they did?
They created a unique solution for millions of people in a niche market that was underserved. 💡
And that’s exactly what Ashley Johnson, founder of @mohalaeyewear is doing.
Her brand is one of the first brands in all of Hawaii to offer a “Try Before You Buy” solution to what can otherwise be a very expensive online ordering experience. 😎
Beyond that, she serves a very specific market of women who find it difficult to find sunglasses that don’t slide down their face, hit their lashes, and more, by designing sunglasses based on a woman’s face shape and nose bridge, thus solving this problem for them. 👩🏼👩🏻👩🏽👩🏾👩🏿
📲 Click the link in my bio to learn how this female powerhouse built a global sunglasses brand in a very niche market and what advice she has for other eCommerce business owners who are also working hard to build a successful brand themselves.
Enjoying this “Founder’s Series” where successful eCommerce CEO’s share their secret sauce and best growth tips with us? Let me know in the comments! 👇
➡️ And make sure to save for later if you don’t have time to read the blog now and follow @toccarakarizma for more digital marketing growth tips!
[SWIPE] 👉Use these 5 killer copywriting tips to smash your Facebook ads and bring in more sales. 🙌 Make sure to like, comment, save, and share if you found this helpful! Want more marketing tips? 📲 Follow @toccarakarizma for your daily digital drop. #facebookads #copywritingtips #ecommercemarketing #instagramgrowthhacks #instagrammarketingtips #facebookadsmastery #facebookmarketing #content marketingtips #digitalmarketingstrategy #salesfunnel #marketingconsultant #ecom #shopifystore #onlinebusinessowner #socialmediamarketingtips #digitalmarketing #adagency #socialmediamanager #facebookadvertising #instagramforbusiness #hawaiibusiness #digitalmarketer #ecommercetips #marketingcoach #marketingonline #marketing101 #emailmarketing...
<< SWIPE >> ➡️ 7 Little Known Ways to Decrease Your Facebook Ad Costs 🤑 I wish I knew some of these sooner...😭 Which one are you going to start doing TODAY?! Want to crack the growth code for your online business? 👉 Follow @toccarakarizma for more digital marketing tips. 🙌 . . . #facebookads #socialmediamarketing #onlinebusinessowner #marketing101 #ecommerce #shopify #socialmediatips #businesscoach #onlinemarketing #facebookadvertising #businesscoach #businessmarketing #marketingonline #adagency #ecom #shopify #facebookadsmastery #facebookadvertising #socialmediamarketingtips #instagramgrowthhacks #digitalmarketingagency #socialmediamarketingagency #onlinemarketingtips #ppc #onlinebusinessowner #onlineboutique #shopifyexpert #marketingcoach...