There’s nothing sexier to me than talking online marketing and business growth. Yep, I’ve been snuggling up with spreadsheets for over a decade now and sharing my best marketing tips on social. Follow me for free marketing resources.
I'm honored to be one of the 11 experts @klaviyo interviewed for their Ultimate Guide to Compelling Email Subject Lines. In it there are 21 email examples along with tips on how you can create your own captivating subject lines to grab attention (and maybe even sell?). You'll also hear from email marketing experts from all over the world who share their secrets for boosting opens and clicks in today’s competitive marketplace.
If you have been struggling to increase your email open rates, click rates, and revenue, I highly recommend taking some time to read the article, which is linked in my bio. Hope it's helpful!
⚠️Free Guide⚠️ How to Get Your Products Into Celebrity Hands ➡️ Link in Bio ⬅️
Learn the exact 6-step strategy to getting your products into celebrities’ hands, onto red carpets, into movies, featured in magazines, and more.
@sarahshawconsulting, the leading expert on celebrity gifting, was gracious enough to sit down with me and spill all the beans on how she’s gotten products into the hands of A-List celebrities, like Reese Witherspoon, Julia Roberts, Angelina Jolie, Sharon Stone, Liv Tyler, Jennifer Garner, and more. 😮
Her celebrity gifting strategy has landed products into InTouch Magazine, Us Weekly, Oprah’s Book Club, Legally Blond, Ocean’s 11, and more. 😮
These product placements have lead to massive (6-figure +) wholesale orders from Nordstroms, Bergdorf Goodman, and more. 🤩
Click the link in my bio to access the interview and the free eBook we put together: The 6-Step Guide to Getting Your Products Into Celebrity Hands.
If you’re an eCommerce store owner looking for more brand exposure, you can’t miss this golden nugget of an interview!
Tell me, have you ever tried celebrity or influencer gifting? How did it go?
“A journey of a thousand miles must begin with a single step.” - Lao Tzu
Double tap if you can relate! ❤️❤️
Everyone has their own journey - sobriety, healing trauma, building a business, closing the door on one chapter & opening the door to another, facing truths we don’t want to accept, going from novice to expert, making amends, and so much more…
We can’t forget it’s taking that first step, the step that requires us to journey into the unknown and into fear, that is truly the most important and transformative one. ✨
When I quit my job in 2018 to finally go “all in” on my business, it was a scary first step.
I had actually built a 6-figure eCommerce business years before and always kept a second job just incase I “failed”, but the reality was my eCom business was making way more than my job was. 😂
I promised myself I would never again make the mistake of building a successful business & keep a 2nd job just because I was scared the business wouldn’t work out.
So when I started my ad agency, I set some goals and promised myself if I met them every month for 6 months straight, I would quit my job.
But it was scary.
I was a single mom with 2 kids making a comfortable living with a reliable paycheck.
What if I fail? What will people think? What if I can’t pay my bills? What if I do a bad job? What if I can’t get clients? What if I let my kids down?
Those were all the lies I made up in my mind to stop me from failing.
But the reality was they were also stopping me from THRIVING.
Thankfully I pushed through the fear & stepped out on my own.
I can’t even begin to tell you how taking that first step into this amazing journey of owning my own business & doing what I love every day is truly the best decision I ever made.
The reality is the last two years taught us there’s no such thing as security when we work for someone else. 😂
So why not take a leap of faith right now?! What do we have to lose that we haven’t already lost & successfully rebuilt? Why not bet on ourselves instead of building someone else’s dream for them?
I hope this landed with you today friend. ❤️ Cheers to taking more steps forward. 🎉
Or email...or social post...or press release...or blog post...or...You get the drill. 😉 If this was helpful, make sure to save it so you can refer back to it next time you're struggling with copy and need a quick power word reference. 📧 If you want even more help generating revenue from your emails, make sure to access my free email marketing training in my bio @toccarakarizma. #copywritingtips #klaviyo #smmw22 #emailmarketingtips #ecommercemarketing #ecommercetips #shopifyexpert #digitalmarketingtips #hawaiibusiness #sandiegobusiness #socialmediatraining #socialmediamanagerjob #digimarcon #mozcon #digitalsummit #contentmarketingworld #inbound2022 #smwnyc #socalbusiness #sandiegoconventioncenter #marketingblog #madeinhawaii #onlinebusinesstips #ecommerce #ecommercebusiness #emailmarketing #eugeneschwartz #marketersofinstagram #copywritersofinstagram #socialmediamanagerlife...
“Life isn’t about waiting for the storms to pass – It’s about learning how to dance in the rain.” ❤️ – Vivian Greene
This photo was taken of me in the middle of my own internal storm.
For a few days, I was swept away from reality by a few of my dear friends who danced with me in the rain.
I was able to laugh, dance, leave work behind, indulge in adventure, play dress up, feel seen and loved, bond through intimate conversations and shared memories, and experience what true friendship means. 👯♀️
And for that, I am so deeply grateful, but the storm still surrounds me.
There are still days of deep sadness, loneliness, anxiety, stress, and feeling like it’s just too much.
And I know I’m not alone and that my story is not unique.
There are many of us who share this same struggle, especially these last few years as the world has forced us into even more isolation.
Despite my daily battle, I still wake up with gratitude and hope in my heart. 🙏🏻
I choose to wake up energized so I can show up for my business, my dreams, my super scary goals, my health, and my children.
I choose to trust, even in the darkest of times, that the Universe has a plan for me and I’m on the right path. ✨
I wish it would hurry up (ha!), but I learned long ago I can’t control what is meant to be.
I can only do my best to stay positive, believe in myself, continue to work on my own self-growth, and keep moving forward, despite what challenges come my way.
So cheers to dancing in the rain.💃🏼
For without the rain, there is no rainbow, and without the mud, the lotus can’t grow. 🌈🌺
Want quick and affordable hacks to help you make more money from your eCommerce store? I thought so... 😉 Click the link in my bio to watch and read my full interview with @desireeshank, a seasoned digital media specialist who is now an expert Shopify Growth Strategist and Senior Program Manager at @shopify. She is spilling the tea on the expert strategies every eCommerce business should be using to quickly and affordably increase their online sales. 💰 If generating more revenue from your eCommerce store is a high priority for you this year, you won't want to miss this free blog and video training. 🙌 #ecommerce #digitalmarketing #shopify #shopifyseller #shopifystore #shopifypartners #klaviyo #privy #afterpay #ecom #ecommercemarketing #digitalmarketingtips #facebookads #instagramforbusiness #hawaiibusiness #sandiegobusiness #onlinemarketingtips #marketingblog #ecommercebusiness #ecommercetips #ecommercelife #smmw22 #ecommercestore #boutiqueowner #emailmarketingtips #woocommerce #onlinebusinessideas...
Facebook ads tanking? You'll want to listen to this episode then... I just did a guest interview on my friend Adam Flores’ Smart Business Show podcast, “The 5 Shifts to Make your Facebook Ads Work Again,” and I know anyone running Facebook ads right now will get so many valuable nuggets out of it.
@adamimobflores is a marketing specialist for some of the TOP influencers and course creators in the world and is the CEO and Founder of DreamFactoryco.com where his team maps out blueprints on how to scale your programs online.
In this interview with Adam, we are talking about the five shifts to make your Facebook ads work again since the dreaded iOS updates…
Plus, I’m getting into all of the details that you need to know to get around the changes to control your CPM’s a bit better, get affordable clicks on ads, and find your target customers!
I’m also sharing the massive growth my clients have seen even amidst all the iOS privacy limitations when they started using my Omnichannel Strategy, what my advertising predictions for 2022 are, and the number one way to protect your business to continue growing right now. You definitely have to be thinking outside the box to be profitable with Facebook ads and all marketing channels right now!! Click the link in my bio to listen to Episode 45 of the Smart Business Show Podcast and start getting your Facebook ads back on track. . . . . . #socialmediaexaminer #digitalmarketingtips #socialmediamarketingtips #contentmarketing #facebookads #marketingstrategy #solopreneur #entrepreneursofinstagram #socialmediamarketingworld #businessmotivation #femalepreneur #instagrammarketingtips #instagramforbusiness #instagramexpert #marketingblog #podcastersofinstagram #podcastinglife #podcastmovement #onlinemarketingstrategies #hawaiibusiness #digitalmarketingtrends #marketingtips #salesstrategy #femaleceo #applepodcast #onlinebusinesscoach #facebookadvertising #facebookmarketing #facebookadstips #omnichannel...
Want to increase your email list with QUALITY leads? Here are 3 advanced strategies you can use to build your list with high-quality leads who will actually buy from you. Questions? Ask in the comments. ⬇️ If this was helpful, make sure to save this post for future reference. And if you want more sales from your emails, you can access 29 email marketing tips, strategies, and templates from 7-figure + eCommerce brands proven to increase open rates, clicks, and revenue in my free 30-minute masterclass. Click the "FREE EMAIL MARKETING TRAINING" link in my bio to instantly access the training. 🙌⬇️ . . . . . . #instagrammarketingforbusiness #salestip #marketingblog #ecommerceexpert #shopifybusiness #shopifypartners #shopifyseller #onlinebusinessowner #coursecreator #digitalcourse #womeninmarketing #socialmediamarketingworld #marketingstrategy #hawaiibusiness #leadgen #highticketsales #marketingconsultant #ecommercetips #ecommercemarketing #facebookadsmastery #digitalmarketingtraining #emailmarketingtips #klaviyo #emailmarketing #emailmarketingstrategy #instagramforbusiness #listbuilding #marketingtips...
Want more sales from your emails? ⬇️ Access 29 email marketing tips, strategies, and templates from 7-figure + eCommerce brands proven to increase open rates, clicks, and revenue in my free 30-minute masterclass. Click the "FREE EMAIL MARKETING TRAINING" link in my bio to instantly access the training. #leadgen #copywritingtips #highticketsales #marketingconsultant #ecommercetips #ecommercemarketing #facebookadsmastery #digitalmarketingtraining #emailmarketingtips #klaviyo #emailmarketing #emailmarketingstrategy #instagramforbusiness #onlineboutique...
Have you ever thought you need more support growing your business, but you're not sure what type of person helps businesses scale online? Maybe you think it is an ad agency or a business coach, and you have tried them with less-than-satisfying results... Or maybe you think you need a CMO, but you know you can't afford one... So then you ask yourself, who do businesses hire to help them increase revenue? You may be looking for a Marketing Consultant and not even know it yet... If you're not sure what a Marketing Consultant does, how much they cost, if they would be the right fit for your business, what the benefit of working with them would be, or how to pick a good one that can actually help increase your sales this year, then you'll find my new blog super helpful. Click the link in my bio to catch my newest blog post and video on everything you need to know about hiring a marketing consultant, including: ✔️ Questions to ask ✔️ What they do ✔️ How they can improve your business ✔️ How much they cost ✔️ What to expect from them ✔️ What their qualifications should be ✔️ ...And so much more! Check out the blog at https://toccarakarizma.com/blog/what-is-a-marketing-consultant Have you ever worked with a marketing consultant or thought about it? Let me know! #marketingconsultant #digitalmarketingtips #marketingcoach #marketing101 #ecom #ecommercebusiness #shopify #shopifystore #onlinebusinessowner #onlinefashionboutique #etsyseller #onlinejewelrystore #onlinebusinessmarketing #marketingblog #marketingonline #facebookadvertising #instagrammarketingforbusiness #cmo #hawaiibusiness #womenintech #marketingdirector #linkinbio...
😬 So this is embarrassing to admit, but this single project has taken about a year to get right.
I knew I wanted a “Resume” page of sorts on my toccarakarizma.com website (link in bio), but out-of-house designer after designer kept getting it wrong and couldn’t really capture the vision I had for it.
I knew it couldn’t read like a traditional boring resume. I wanted it to be interactive, engaging, image-driven, and really sell my 15 years experience in the digital marketing space and background in Business.
FINALLY, in the past year we have added three EXTREMELY talented in-house graphic designers and a 4th in-house designer that takes on all our video editing projects.
This was the concept our newest graphic designer came up with for my resume page and I LOVE IT!! Finally, someone got it right.
It’s not perfect yet, and some details still need to change, however it just goes to show you when you surround yourself with true talent, and never settle for mediocrity, you can up-level your life, business, vision, inner circle, and everything else that follows.
Thought it would be fun to share with you if you haven’t yet gotten a chance to get to know me. ❤️
I posted it as a carousel, but as a website page, it simply scrolls down. All speaking engagements are clickable, taking the user directly to the recording.
I’m open to any feedback or suggestions you have as we finalize the page!
Hoping to have the new resume page up and running on the website by the end of the month, so make sure to check back on my link in my bio in March.
Anyone else ever transform their resume into more of a visual and interactive online portfolio? Let me know!
A friend recently shared this quote with me and I loved it so much that I had to share it.
Recently I had to level up and do the impossible - Complete a project in 12 days that most people take 45 days to complete.
In fact, the expert I paid to help me with this impossible task told me in over 20 years of doing this as the top performer in the entire state, this was the quickest project he had ever successfully completed.
And when our backs were against the wall at the 12th hour, we got it done. 🙌
Goes to show you, when you surround yourself with an expert team, stop procrastinating, and set nearly impossible goals and deadlines, you’d be surprised at what you can achieve.
Think about it. How often do we give ourselves a month to complete a task, but we wait until the night before to actually work on it and complete it?
How much more could we achieve in our businesses and in our lives if we pushed those deadlines up from one month to one week or even one day?
This is your sign to stop procrastinating, stick to shorter deadlines, and surround yourself with an expert team who will help you achieve what seems impossible. ❤️
And even when that inner voice is saying you will fail…
And even when it feels so scary that your feet are cemented beneath you…
And even at the risk of rejection…
And even when it takes more faith than you have…
And even when the fear of failure is so gripping that you can’t move forward…
And even when there’s someone who is better at it than you…
If it’s your dream…
Don’t 👏 Stop 👏
Keep 👏 Moving 👏 Forward 👏
You got this. 👊
I say this with love, grace, compassion, and empathy. It’s something I struggle with every day.
But had I let that fear stop me, I wouldn’t be where I am today.
Whenever self-doubt comes over me (and it does every day), I think back to everything I’ve accomplished and remind myself it was always scary in the beginning, yet I pushed through the fear.
And little by little, as I kept at it, the fear would start to fade away and more often than not, I would actually accomplish the thing I was so scared I would fail at. And that “thing” would go on to help thousands of other people add value to their lives and businesses.
So friend, I hope today, this week, this month, this year, you continue to chase your wildest dreams, even in the face of fear.
Save this post for a day you need to hear this message. 🙏🏻
👋 Bu-bye 2021 (don’t let the door🚪 hit ya on the way out) and holy-hell-OH! Grab the rails cuz we’re lighting it up 2022! ✨🙌🥳
Ok. Let’s get real. Like real real.
2021 was just wow. I’ve been so busy that I haven’t had a chance to share our client wins with everyone. And it’s killing me!
Here’s the Cliff Notes:
We helped our clients generate over 8-figures 😮 in 2021 through an omni-channel approach to marketing (mostly Facebook ads, email marketing, SEO, and Google Ads).
Every single client hit new record sales in 2021. Every. Single. One. 👏
Our growth in the email marketing space as a Klaviyo Gold Master Partner has been the part of the business that has brought me the most joy.
Even through the Apple iOS apocalypse (RIP pre-2021 Facebook ads ROAS), we’re finding innovative ways to continue to grow our clients’ businesses online.
Now the bad:
We expanded our team to 12, but I still was dealing with incredible overwhelm. It’s no reflection on my team, who I have gratitude for every day. It’s taught me that I need to take more time onboarding.
The labor shortage is REAL. We STILL can’t fill about 4 positions that we’ve tried to fill for over a year now. Who knew finding experts in this niche would be so hard?
Personally, I suffered loss, depression, & a bunch of things more appropriate for my therapist 😂 which made it really hard to run a business efficiently.
But I have been doing a bunch of self-development work & am FINALLY seeing a light 💡 at the end of the tunnel.
Today is honesty the first day in MONTHS where I feel excited about the future and what 2022 has in store for me.
Tip: I’ve committed to using my planner daily this month which really helps me manage my time and tasks, leading to less overwhelm.
I’m also writing an intention, affirmation, and one thing I appreciate about myself daily, which has been helpful as well.
What are you looking forward to this year? Tell me below so I can cheer you on! 👏🙌
2021 was a SHI(f)T SHOW for many of us, but I believe great challenges are just opportunities inviting us for even greater growth.
So as I reflect back on this past year, 7 lessons I’ve had an opportunity to grow from come to mind:
1️⃣ Self-care is everything. I show up as such a better mom, business owner, & friend when I put my mental, physical, emotional, & spiritual health first.
2️⃣ Know your worth. This past year I had to do stand in my value and worth, even at the risk of losing things that were important to me. It’s been the stretchiest thing I’ve had to do, but also a beautiful way to honor myself.
3️⃣ Trust your intuition. It never lies. Whenever I had a gut feeling about something, I learned that if I didn’t trust and act on it, the one who ultimately suffered was me.
4️⃣ Trust the Universe. Gosh I can’t stress this enough. When I would do scary things, or when things didn’t work out the way I wanted, I had to put my faith in the Universe and trust it has a plan for me that is greater than my own.
5️⃣ Take risks. I’ve learned whenever I step into fear, something amazing can come of it.
6️⃣ Be kind no matter what. I’m normally a super calm, mellow, happy, social person but the challenges of 2021 really stretched me in this area. Depression is no joke. I’m not proud of the stressful moments where I lost my cool. It’s so unlike me. So I’m learning to do better, be better, not be reactive, and give others the grace they deserve.
7️⃣ Which leads me to…I still have a lot of growth ahead of me. And I’m excited about it.
What about you friend? Any of these resonate with you? We can all learn from each other’s lessons. 🙏🏻
Sending you so much love & abundance going into the new year. ✨